CPB backs plans to build pubradio audience and major giving

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To address the slowing in public radio’s audience growth, CPB put out an RFP today seeking someone to lead a systemwide consultation and develop goals, audience-building strategies and best practices. Deadline: Oct. 31.

Earlier this week CPB gave the Development Exchange a $235,000 grant to plan a Major Giving Initiative for pubradio. The objective is to train radio fundraisers and otherwise help them find major donors, following completion of a similar project for pubTV.

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