APTS survey: Most consumers still in the dark about the DTV transition

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A survey sponsored by the Association of Public Television Stations found that 61 percent of respondents did not know a DTV transition was happening; 10 percent had limited awareness; and 25 percent were somewhat or very aware. APTS is leading a coalition of trade and interest groups that is competing for the $5 million Congress set aside for consumer education in last year’s DTV bill. “There are more than 21 million U.S. households that get their TV exclusively free and over the air, and we know these homes are heavy viewers of public television,” APTS President John Lawson said. “That puts us, working with our partners, in a strong position to provide information about the digital transition to the people who need it most.”

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