RadioSutton: New Arbitron Survey, Same Results (mostly)

Print More

John Sutton looks at the latest national Arbitron data for public radio’s audience, which shows continuing declines in most measurements, although cume rebounded somewhat. “The loss of Share means public radio is losing ground in the radio marketplace,” he writes. “A decline in Loyalty, if further analysis shows that’s the case, means that public radio listeners are still using the radio but choosing to spend an increasing amount of the radio listening time with commercial broadcasters.”

Leave a Reply

Your email address will not be published. Required fields are marked *