TV ratings juggernaut Nielsen Media Research is in talks with Clear Channel’s electronic ratings service about measuring radio listening, potentially threatening Arbitron’s control of the industry, Mediaweek reports.
Current (https://current.org/2006/09/nielsen-to-expand-into-radio-ratings/)
TV ratings juggernaut Nielsen Media Research is in talks with Clear Channel’s electronic ratings service about measuring radio listening, potentially threatening Arbitron’s control of the industry, Mediaweek reports.