Stations grow audience after going all-news

Print More

The audience for WVXU-FM in Cincinnati grew 20 percent over the last year since the station was acquired by Cincinnati Public Radio and went all-news, reports the city’s Post. “I think our success will probably be a blueprint for … other markets,” says CPR president Rich Eiswerth. CPR’s WGUC-FM, which became all classical, saw no audience growth. Meanwhile, KAZU-FM in Pacific Grove, Calif., has attracted more listeners since an all-news switch, reports the Santa Cruz Sentinel, while community station KUSP-FM has lost some listeners and missed fundraising goals in recent years.

Leave a Reply

Your email address will not be published. Required fields are marked *