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The New York Times has opted to sell its 50 percent stake in the Discovery Times Channel back to Discovery Communications Inc., ending its three-year-old partnership with cable network, the New York Observer reports (see earlier post). In a conference call announcing its first quarter earnings, Times CEO Janet Robinson told analysts today that the company will shift its focus to short-form programming for distribution on its recently redesigned website. “Advertisers are really coveting that,” she said (via Romenesko). The Times previously partnered with a variety of public TV shows, such as Frontline, Now with Bill Moyers, Nova and The NewsHour.

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