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Researchers at Ball State University’s Center for Media Design found by observing a (small) sample of media consumers that Americans use media much more than they acknowledged in phone surveys. People used TV and online more than twice as much as indicated in phone surveys and used radio almost twice as much. Users’ diaries yielded usage data closer to those obtained by observation. [PDF file of full study. Center for Media Design.] Thanks to benton.org and other postings.

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