The publicity onslaught preceding the Jan. 5 premiere of Downton Abbey arrives in New York next week in the form of a tea truck.
Variety reports that costumed servers will hand out free tea and biscuits to fans of the hit Masterpiece costume drama. And, this being 2013, the tea truck will be closely tracked on PBS's Twitter, Facebook, Tumblr and Instagram.
Following appearances by stars of the show on various network TV shows, the week culminates Dec. 12 in what Variety calls a "standing-room-only fan event" at Times Center with a panel discussion featuring writer Julian Fellowes and E.P. Gareth Neame.