PBS today announced two online initiatives, one a new website, another an expanded content agreement with Amazon.com.
It’s launch day for PBS Food, a gateway to some 150 pubTV food and cooking programs and more than 1,700 searchable recipes from local station and national archives. The site features classic episodes of shows such as Baking With Julia, and Victory Garden, and an appearance from a very young Emeril Lagasse.
And PBS Distribution has broadened its licensing agreement with Amazon.com, which will allow Amazon Prime members to instantly stream current and archived PBS programming. “Expanding the reach of our content by making it accessible through digital platforms is a key priority for PBS,” Jason Seiken, s.v.p., PBS Interactive, said in a press release. Prime members will have access to more than 1,000 episodes of shows that air on PBS, to roll out over the next several months. Content includes NOVA, Masterpiece and Antiques Roadshow, along with the Ken Burns documentaries The Civil War, The National Parks: America’s Best Idea, Baseball, Jazz and his latest, Prohibition.