Elizabeth Cheng, a Hearst Television executive, is the new general manager for the World channel, WGBH announced today (Sept. 20). Cheng will oversee all business, technical and creative aspects of production, distribution and marketing for the digital multicast service, which was developed by WGBH and WNET in 2004 and relaunched on multiple platforms last year (Current, June 7, 2010) with funding from CPB.
At Hearst, Cheng was a vice president, as well as director of programming and communications for WCVB-TV Channel 5 Boston and director of programming for WMUR-TV Channel 9 Manchester, N.H., both ABC affiliates. In addition to executive producing specials and series programming, she was in charge of Chronicle, WCVB’s nightly news magazine covering the New England region.
“As a long-time fan of public media — in fact, my first job in TV was at a PBS station — I’m thrilled to be part of a team delivering unique news and informational content to a national audience,” Cheng said. She worked as a producer at WSBE-TV in Providence after graduating from Brown University. (Image: WCVB)