Interactive games within videos boosting numbers on PBS Kids Go! site

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The interactive game elements embedded within video content on the PBS Kids Go! site are increasing visitors to the site. The platform company supplying the technology, Panache, today announced the partnership, which PBS inked in March. Literally within 24 hours after the gaming elements launched, there was a “jaw-dropping” increase in hits, Kevin Dando, director of education and online communications at PBS, told Current. The first series with the video game interactivity include Arthur, Fetch! With Ruff Ruffman, Cyberchase and Wordgirl. The Electric Company and others will be up within a few months, according to Panache’s statement. Interactive clips on the site receive triple the views and longer engagement times than non-interactive videos, it added.