Philly’s WYBE: All shorts, all the time

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WYBE’s new model, based on 5-minute programs that run online and on-air, aims for “a marriage of the often-frustrated community-TV ideal of locally produced original programming and the convenience and short-attention-span exuberance of free digital media-on-demand,” reports The Philadelphia Inquirer. On the new Mind TV, paying WYBE members get production training and a platform for their videos, which station execs hope will provide about one-third of all content. The rest will be produced by station staff or chunked from existing pubTV programs. Resources for the change came in part from NBC, which–in exchange for one of WYBE’s digital channels–provided the pubcaster with new studio equipment and training. (See Current‘s story on WYBE’s revamp in the April 21 issue.)