Swann sees intensifying HD competition

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HD will be the battle cry for cable nets and competing satellite TV operators during the next year, said Phillip Swann of TVPredictions.com yesterday, issuing his annual 10 HD predictions for ’08 at Iowa PTV’s DTV Symposium. DirecTV will offer 100 HD channels, he foretold, but consumers will remain confused about what equipment they’d need to receive true HD, and many will buy $300 standard-def DTV receivers. Iowa Public Radio programmer Todd Mundt reacts to Swann at the symposium, confiding that, since installing an HD set, he has “grown to dislike watching” standard-def programs, and feels little allure from multicast SD channels. “When it comes to video,” Mundt summarizes, “more isn’t better; better is better.”