People
Ann Thompson

NPR hires two reporters, WXXI news director rappels down 21 stories, and more…

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Leila Fadel, Cairo bureau chief for the Washington Post, signs on as NPR’s Cairo-based correspondent in July. She covered the Iraq War for almost five years and won a George Polk Award in 2007 for her reporting from Baghdad. She replaces Soraya Sarhaddi Nelson, who will report from Kabul, Afghanistan, and then Berlin. Gregory Warner, a senior reporter for American Public Media’s Marketplace, will join NPR as East Africa correspondent, based in Nairobi, Kenya, in December. Warner now covers the economics and business of healthcare, but he’s previously reported from Afghanistan, Pakistan and the DR Congo.

People

NPR promotes Wilson to chief content officer, Arnold departs PRI, and more…

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NPR President Gary Knell has restructured the news organization’s top ranks, elevating digital chief Kinsey Wilson to executive v.p. and chief content officer and appointing Margaret Low Smith senior v.p. of news, a job she took on an interim basis last year. When Wilson joined NPR as senior v.p. and general manager of digital media in 2008, the position was parallel to the senior news exec post then held by Ellen Weiss. Knell’s restructuring elevates Wilson in NPR’s organization chart to supervise all of NPR’s content areas — news, programming and digital media. “In Kinsey and Margaret, we have two journalists, strategists and leaders with a keen understanding of the craft that distinguishes NPR — and how we continue to innovate and evolve,” Knell said in a news release. The new structure allows for greater coordination of NPR’s news, digital and programming strategies, and a “more seamless integration” of its news operations, according to the release.

Development

Scale: Wisconsin net has economies of size and local bureaus, too

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Nothing comes easily to public radio, not even a good idea. About 30 years ago, Wisconsin Public Radio veteran Jack Mitchell came up with the concept of banding together small stations throughout Wisconsin into a centralized system, within which a mothership would handle overhead and distribution, thus freeing up resources for stronger local content. Today, Wisconsin Public Radio operates 33 stations that benefit from strength in numbers – some of which might not exist today were it not for a centralized system. Each station is tied to one of two statewide networks, one featuring the NPR newsmagazines and classical music and the other mostly state-oriented talk programming. WPR “has twice as much programming” as a single network, said Mitchell, who now teaches at the University of Wisconsin – Madison, and the networks don’t air the same programs at the same time.