Seize the diversity market: a pragmatic view

With the search for Ervin Duggan’s successor now underway, public broadcasting has an opportunity to reflect on how the next PBS president should deal with the many controversial issues facing the system — 30-second spots, leasing of the digital spectrum, and delivery of PBS programs on DBS, to name a few.Amidst these raging debates, we should not lose sight of our commitment to diversity and multiculturalism. How will we provide a narrative space for different ethnic and racial groups to express their hopes and fears, their struggles and triumphs, their successes and failures? How will we allow various ethnic minorities to speak in what one commentator calls the “voice of color.” (1) In short, how will we allow the diversity of perspectives to be aired, the marginalized voices to be heard, and the American stories to be told?Attempts to bring perspectives that are considered “outside the mainstream” have sometimes engendered a lot of controversy, both within and outside the system. In some cases, public broadcasting has been subject to threats to reduce or even eliminate its governmental funding. In the face of these political and funding pressures, should we shy away from programs that contain unconventional or unpopular views, such as the personal struggles of a black homosexual man?

Nonprofits courting DBS for set-aside channels

A ground-floor chance to secure channel space on direct broadcast satellites is opening up for noncommercial organizations that have the wherewithal to deliver educational or informational public-service programming. DirecTV, the largest DBS system, has set a Sept. 1 [1999] application deadline for prospective programmers to be considered in its initial selection of new channels. PBS, Internews, and Free Speech TV are among the nonprofits vying for the space. DBS services–a once-crowded field of competitors that has merged down to two major players–are under orders from the Federal Communications Commission to allocate 4 percent of their video channel capacity for noncommercial educational programming.

Electronic genes: an important part of America’s cultural DNA

One witness the congressmen didn’t lecture about donor-list improprieties at a House telecom subcommittee hearing July 20 [1999], was documentarian Ken Burns, who carried the historical weight of Sullivan Ballou, Thomas Jefferson and Satchel Paige with him. His remarks for the rapidly organized hearing echoed parts of his keynote at the PBS Annual Meeting in June 1999. Let me say from the outset — as a father of two daughters and a film producer, increasingly concerned about violence on television — that I am a passionate lifelong supporter of public television and its unique role in helping to stitch our exquisite, diverse and often fragile culture together. Few institutions provide such a direct, grassroots way for our citizens to participate in the shared glories of their common past, in the power of the priceless ideals that have animated our remarkable republic and our national life for more than 200 years, and in the inspirational life of the mind and the heart that an engagement with the arts always provides. It is my wholehearted belief that anything which threatens this institution weakens our country.

An Age of Kings: an import becomes public TV’s first hit

It was public TV’s first unqualified national success, a smash hit. Before Masterpiece Theatre, American Playhouse or Hollywood Television Theatre, there was An Age of Kings, Shakespeare’s history plays in 15 parts, a chronicle of Britain’s monarchs from Richard II (1399) to Richard III (1484).

Henry Hampton: ‘He endured because his vision was so important’

Henry Hampton, the visionary filmmaker who documented the history of the civil rights movement with the landmark PBS series Eyes on the Prize, died Nov. 22 [1998]. He was 58. Hampton recovered from lung cancer some nine years ago, but complications from the treatment that sent the disease into remission claimed his life. The official cause of his death was myelodysplasia, a bone-marrow disease.

American Experience: where we’ve come from

On a warm summer day in 1946 I find myself, somewhat improbably, at the helm of a U.S. Navy ocean tug, threading through a crowded, palm-fringed Pacific atoll called Bikini. We stay only long enough to anchor the derelict ship we’ve towed here from the Philippines. Several days later, making slow progress east to Honolulu, we learn that the wreck we had pulled into that pristine island sanctuary had been obliterated — along with everything else in the lagoon — by two atomic bombs. More than a few of my shipmates are bitter that, unlike others, they had been denied an extremely close look at the destruction. But for most of us it is simply an isolated event, one among many in those rather bewildering post-war days following the bombings at Hiroshima and Nagasaki.

Empowered to cook: Julia gives us the courage, shows us her joy

The publication last year of a 700-page, hugely detailed biography of Julia Child (Appetite for Life — Julia Child by Noel Riley Fitch, Doubleday) has bestirred a Manhattan memory. One evening toward the end of the 1960s, my wife and I were having dinner at La Caravel, a gracious French restaurant in New York. Dining there was a treat; the food was excellent and the service quietly efficient. The place held a special allure for me because it was the site of a superb documentary by Nell Cox, French Lunch. The short film records events in the kitchen from the first luncheon order through a frenetic, almost balletic crescendo of culinary movements at dinnertime — punctuated by the flare of flaming dishes — and finally subsides in a relaxed, post-service meal for the waiters and cooks themselves.

Seven years in a ‘dynamic environment’

Cecily Truett and Larry Lancit rolled the dice. In the spring of 1991, they took their production company and its best known product, and laid them at the feet of GKN Securities Corp., a small investment firm, which organized the initial public offering of their production company. By then, the Lancits had filled a trophy case with awards as producers of Reading Rainbow. But Lancit Media Productions’ earnings were barely enough to scrape by. It was certainly not enough to expand.

Teletubby on a happy walk

Eh-oh!

Over the hills and far away, Teletubbies come to play. In Teletubbyland, a lush green landscape of undulating hills spotted with clumps of bright flowers, the world is safe and fun — a place to explore and learn through play. We know this because the sun baby, who rises over the set at the beginning of each episode, gurgles, coos and shrieks with pleasure at the adventures of the Teletubbies, four alien yet adorable, toddlerlike beings who live there, cared for and entertained by otherworldly gadgets. Teletubbies, the groundbreaking BBC children’s series that’s prompted both an outcry and a massive consumer craze since its debut last March debut in Britain, is about to arrive in the PBS schedule, April 6. The series is based on the premise — already much-debated in Britain — that very young children are watching television but don’t understand it, so they might as well have a show that’s designed for them.

Fred Wiseman’s novelistic samplings of reality

As I write these words, Frederick Wiseman’s 30th film, Public Housing, is about to be broadcast, Dec. 1 [1998], through PBS, the national network that has presented all of his documentaries. It concerns the Ida B. Wells housing development on Chicago’s South Side. The sites of his past documentaries have varied from high schools to hospitals, from public parks to private playgrounds. He has shown us the inside of military and police units, welfare and model agencies, prisons, a primate research lab, a meat packing plant and a zoo.

We’ll look back on this old Barney: an early input-output gizmo you could hug

Dolls have talked for years, but it was Microsoft’s ActiMates Interactive Barney that became a full-fledged peripheral for the computer–with hints of the nifty and bizarre stuff that will flood the world when digital broadcasting begins. Next month, at Toy Fair ’98 in New York City, the company is expected to announce the addition of an Arthur doll to the ActiMates line, and Children’s Television Workshop will introduce a similar smart doll of its own. And if the technology inside these little wriggling, sensing and talking input-output dolls develops as rapidly as other digital devices do, in a few years we’ll see smarter descendants become tools and toys for older kids and adults as well. For kids in the 2-3 range, and for Microsoft, Barney was enough of a phenomenon for now. Though Sesame Street’s much cheaper “Sing & Snore Ernie” easily outsold it, hundreds of thousands of Barneys galumphed out of the stores.

Teletubbies in Britain: craze, controversy and consumer frenzy

Teletubbies haven’t officially landed in the U.S. public TV schedule yet, but they’ve already roused controversy in Britain and landed a great big licensing deal over here. Hasbro, makers of Playskool Baby and other major toy brands, will introduce a range of Teletubbies products–soft toys, figures, games, puzzles, bath toys and other items–by next fall. “It was important to find a partner who understands that young children need to be nurtured, not exploited,” said Kenn Viselman, president of the itsy bitsy Entertainment Co., which holds licensing rights to Teletubbies in the U.S. and Canada. Teletubbies, the children’s TV program that sparked both a craze and outrage in Britain with its debut on BBC2 this year, will begin airing on PBS’s Ready to Learn Service in April. If the British response to the show is any indication of what to expect from U.S. audiences, brace yourselves for a consumer grabfest of purple dinosaur proportions.

Liberty!

The makers of Liberty!, which airs Nov. 23-25 on PBS stations, are trying nothing less than to renovate the dusty reputation of the country’s founding fathers and their revolution. “People sort of consider it inherently boring — long-ago, far-away people in funny wigs, saying profound things you don’t quite understand,” says Ronald Blumer, writer and co-producer of Liberty! Not so! The producers summon up Ben Franklin to look viewers in the eye, and dozens of his contemporaries to admit they don’t know what will happen next in this Revolutionary War.

After all we’ve done, think how much more we can do

In his keynote address at the PBS Annual Meeting, June 22, 1997, David McCullough celebrated the value of history, the joy of collaboration in making films and both the achievements and promise of public TV. McCullough, a celebrated historian whose biography of President Truman won a Pulitzer Prize, has narrated many documentaries, including Ken Burns’ The Civil War and hosted the PBS series American Experience for 10 years. Did you know that if you were a flea, you could jump as high as Rockefeller Center? And, furthermore, you could do it 30,000 times without stopping? I learned that from Miriam Rothschild, who is the world’s leading expert on fleas.