Tag: Sustaining members
Basic memberships: More trouble than they’re worth?
Basic memberships offered during pledge drives and in direct-mail appeals are a time-tested enticement for converting pubcasting viewers and listeners into contributors, ...Winning members at their doors
One of the most promising new membership initiatives to come along for public television in years doesn’t involve phone banks, on-air pitches ...Why don’t more stations adopt ‘sustainer’ ways?
Public radio stations have widely adopted sustaining-member programs over the last several years. Because of this, one might assume that a significant ...Sustainers: more efficiency and stability, shorter pledge drives
After a decade, sustaining members have given four times as much, net Everywhere you look these days, there’s a different message on the ...
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