Programs/Content
How smarter ad pricing could revitalize podcast revenue
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It’s clear that studios are severely undervaluing their podcast audiences.
Programs/Content
With return of ‘Lost Notes,’ KCRW reinvests in limited-run podcasts
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The next season looks at L.A. as a “prismatic reflection point” in artists’ development, says producer Myke Dodge Weiskopf.
Programs/Content
Marfa Public Radio podcast turns dull documents into bedtime fare
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“Marfa Public Radio Puts You to Sleep” featured somnolent readings of the Public Broadcasting Act, NPR’s style guide and more.
Programs/Content
WITF’s ‘Melanin Report’ seeks to amplify BIPOC voices in Central Pennsylvania
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“It goes such a long way to hear that news anchor speak just like you,” says host and creator Marquis Lupton.
Programs/Content
WFIU podcast explores broader implications of death penalty executions carried out in 2020
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“Rush to Kill” digs into a complex national story that consumed WFIU’s news team during the last months of the Trump administration.
Programs/Content
How podcast creators transform big ideas into compelling stories
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“No matter which direction we start from — event or idea first — we’re striving for the marriage of story and meaning.”
Programs/Content
NPR to end local versions of ‘Consider This’ podcast
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“This is a bitter pill,” said Eric Marrapodi, VP of news programming. “We really wanted this to work. And this was a big, big swing to try to do this.”
Programs/Content
PRX accelerator adds podcasts on inside story of ‘Barney,’ Cincinnati’s sewer system to development slate
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The third cohort of PRX’s Journalism Podcast Accelerator includes projects from five public media organizations.
Programs/Content
After eight years at APM, ‘Too Beautiful to Live’ finds its footing as an independent podcast
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“We decided to just put ads aside for a little bit and rely on this public radio model,” says co-host Andrew Walsh.
Programs/Content
Vermont Public’s ‘Homegoings’ takes conversations about race to wider audience
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The show will also use video and live elements to explore topics relating to Black culture.
Programs/Content
Episodes become entries in KQED’s new book based on podcast
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The “Bay Curious” book answers questions about San Francisco with the aim of appealing to locals and tourists alike.
Programs/Content
‘Keyshawn Solves It’ podcast threads Juneteenth history into stories that promote critical thinking skills
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Produced by GBH Kids, the show offers lessons on important life skills.
Programs/Content
Despite format’s challenges, pubmedia stakes out long-term commitment to narrative podcasts
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“We are not completely reliant on advertising money to be able to make compelling narrative journalism. … We really are uniquely positioned, and we should be taking full advantage of that right now.”
Programs/Content
PBS Reno’s first-ever podcast focuses on host’s Chinese-Vietnamese heritage
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In creating “Refugee’s Daughter,” Christina Le followed her boss’ advice to “start with something you know.”
Programs/Content
WNYC’s ‘NYC Now’ podcast offers three daily doses of local news
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“Our newsroom is creating all this work, and it didn’t make sense that we weren’t actually taking some of that work and putting it up in the podcast realm,” says Ave Carrillo, WNYC’s EP of local podcasts.
System/Policy
NPR partners with Spotify to boost podcast advertising
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“The partnership … allows us to expand sponsorship categories to get more business,” says Gina Garrubbo, CEO of National Public Media.
Programs/Content
With ‘Every Voice’ podcast, Terrance McKnight explores racism in classical music
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WQXR’s new podcast opens with a series of episodes about racist ideas in Mozart’s “The Magic Flute.”
Programs/Content
‘In the Dark’ podcast acquired by Condé Nast
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The “In the Dark” team will work with “New Yorker” reporters and editors to produce a new season of the show.
Programs/Content
Ideastream podcast zeroes in on challenges, triumphs among Cleveland’s Black women
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“Living for We” features local women talking about the challenges they face with careers, health, gun violence and other topics.
Programs/Content
These lessons in ‘hostiness’ matter more than ever for public media’s future
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In interviews for the podcast “Sound Judgment,” public media veterans illuminate the kinds of strategic thinking that can inform the development of standout shows.