Tag: PMDMC
Stations retool pledge drives to account for rise in sustainers
DENVER — An increase in sustaining memberships has provided a welcome source of stable income for some public radio stations, but it has ...DEI group unites public media’s young professionals
A group of young public media professionals who began meeting informally last year to network and share ideas has moved to step ...Hawaii Public Radio overcomes challenges to win prize for outstanding fundraising
DEI gives its Benchmarks Award each year to a consistently top-performing station in terms of net revenue per hour of listening. While ...Wisconsin Public Radio’s Dopart was hailed as PRADO development professional of the year
Since becoming WPR’s director of membership director in 2005, Rebecca Dopart has upped membership revenue by 30 percent — from $5 million ...If ratings don’t correlate to dollars at pledge time, what will?
PBS began mining national Nielsen data for pledge-drive audience insights in 2009, but it hasn't learned what to do about declining pledge ...PBS to produce sessions on TV fundraising at PMDMC
Next year’s Public Media Development and Marketing Conference, the annual event organized by pubradio’s Development Exchange Inc., will include a new track ...Subsidies lost, urgency gained
As public broadcasting braces for expected cuts from its most predictable revenue source — the annual CPB appropriation — system leaders are ...
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