Tag: Nielsen
TV stations are getting more data, bigger audiences with end of Nielsen’s paper diaries
A long-promised change in how Nielsen measures TV audiences in some markets brings benefits for public stations.Study to give public TV first granular look at local audiences
TRAC Media Services is starting a deep dive into demographics, with findings that counter conventional wisdom.Inconsistent Nielsen data vexes public radio stations and inspires a commercial solution
A new audio processing device takes on a shortcoming of the Portable People Meter system.Nielsen will expand its definition of TV ratings by start of fall 2013 season
The Nielsen Co., the stalwart television-ratings tracker, announced Feb. 20 that it plans to track viewing on additional devices beginning in September. ...Nielsen to buy Arbitron in $1.6 billion deal
The landscape of the audience-ratings business began shifting with this morning’s announcement that Nielsen Holdings plans to buy Arbitron Inc. in a ...
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