Current (https://current.org/tag/classical-music/)
“To read a justification of your decision to broadcast performances of music by nine different white men of European descent while finding excuses to reject the works of every nonwhite artist on the Met’s season was personally galling.”
“Clearly, the path to diversifying audiences for our organizations involves a robust digital strategy in addition to making our radio programming welcoming to listeners from all backgrounds and ethnicities,” writes the leader of Classical KING FM.
Today’s media environment requires us to engage with audiences in as many ways as possible with content that welcomes them to the music.
WQXR’s new podcast opens with a series of episodes about racist ideas in Mozart’s “The Magic Flute.”
The Mount Pleasant station will offer classical on HD channels and as a digital stream.
Listeners can choose from streams in both English and Spanish.
The donation is the largest in the organization’s 55-year history.
Under the proposed contract, KERA would take over management of 100-year-old WRR and convert it to a noncommercial license.
A music director argues that while classical music can soothe, it’s more than just “aural wallpaper” to its fans.
“We believe that bringing production and distribution under the same roof will provide a more streamlined process for our station partners and be a seamless experience for our listeners,” said an APMG executive.
“People really felt the value of the station to a greater degree during the pandemic and wanted to make certain that the station had the funding it needed to not just survive but thrive,” said Brenda Barnes, CEO of KING FM in Seattle.
A format change will bring the broadcaster’s all-classical service to the Houma-Thibodaux region.
“It’s still a work in progress,” says GM Joanne Urofsky. “But we’re really proud of what we’ve launched.”
Nashville Public Radio hopes to expand its news department with income from the new “music discovery” station.
McQueen was the sole Black host on the syndicated music service.
Success is in the details. These straightforward adjustments to your station might make your sound more appealing.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.
Classical stations take note: A trove of Berlin Philharmonic performances offers a novel approach for kindling music appreciation and growing classical lovers.
“Underwriting revenue has almost disappeared for us,” said Classical KING FM CEO Brenda Barnes.
Does themed programming work? Should hosts talk about the music? See how your opinions compare.