Current (https://current.org/tag/classical-music/)
“Clearly, the path to diversifying audiences for our organizations involves a robust digital strategy in addition to making our radio programming welcoming to listeners from all backgrounds and ethnicities,” writes the leader of Classical KING FM.
Today’s media environment requires us to engage with audiences in as many ways as possible with content that welcomes them to the music.
WQXR’s new podcast opens with a series of episodes about racist ideas in Mozart’s “The Magic Flute.”
The Mount Pleasant station will offer classical on HD channels and as a digital stream.
Listeners can choose from streams in both English and Spanish.
The donation is the largest in the organization’s 55-year history.
A music director argues that while classical music can soothe, it’s more than just “aural wallpaper” to its fans.
“We believe that bringing production and distribution under the same roof will provide a more streamlined process for our station partners and be a seamless experience for our listeners,” said an APMG executive.
“People really felt the value of the station to a greater degree during the pandemic and wanted to make certain that the station had the funding it needed to not just survive but thrive,” said Brenda Barnes, CEO of KING FM in Seattle.