Development
How classical music stations can grow donations by tapping ‘tribes’ within audiences
|
Under the “Community of Communities” model, stations can team up with local nonprofits to leverage donations and cross-promotion.
Programs/Content
‘The Pub’ #109: Classical station KMFA’s musical 50th-birthday gift to itself
|
Part of the station’s community outreach included commissioning a local composer to write a theme song.
Quick Takes
Indiana station offers new classical music service
|
The station wanted to create a classical music service with a price “low enough so that stations could use it to cover less critical dayparts.”
Why classical radio has a personnel problem
|
“Our industry needs to work at telling our story better: that classical radio is attracting nice-sized audiences across the country, and hosts are needed,” says one executive.
Quick Takes
Classical stations seek to boost listening with new on-air promo strategy
|
The Classical Music Rising initiative will mirror NPR’s Spark project.
Programs/Content
Louisville’s WUOL extends music education to summer event series, podcast
|
Launch of ‘The Music Box,’ including podcast episodes and an online music curriculum, coincides with the station’s annual Summer Listening program.
Programs/Content
Survey of classical stations finds aging workforce, eagerness for digital expansion
|
The study by the Classical Music Rising initiative identifies a need for training and more diverse staffing.
Quick Takes
Louisville Public Media gets grant for kids’ classical podcast
|
The podcast aims to be a resource for schools lacking music education.
Classical music
New Orleans’ WWNO adds full-time classical signal
|
The broadcaster acquired the translator at 104.9 FM last fall.