Current (https://current.org/tag/classical-music/)
“It’s really about exposure to other cultures, being aware of what’s happening outside of your community and hearing music in different languages.”
During a panel at the annual Non-Commvention in Philadelphia, programmers discussed their handling of artists such as Ryan Adams, Michael Jackson and Richard Wagner.
The music series is “intended to eliminate the formality and pretense often associated with classical music.”
Citing a need to “adapt to the changing media landscape,” the public radio show focused on young classical performers will feature a series of guest hosts in place of Christopher O’Riley.
Under the “Community of Communities” model, stations can team up with local nonprofits to leverage donations and cross-promotion.
Part of the station’s community outreach included commissioning a local composer to write a theme song.
The station wanted to create a classical music service with a price “low enough so that stations could use it to cover less critical dayparts.”
“Our industry needs to work at telling our story better: that classical radio is attracting nice-sized audiences across the country, and hosts are needed,” says one executive.
The Classical Music Rising initiative will mirror NPR’s Spark project.