Programs/Content
How to reach audiences who think public media isn’t for them
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Programs/Content
Audience initiative led by Sesame Workshop’s Cooney Center backs station projects co-created with Gen Z
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The CPB-funded Next Gen Public Media Accelerator jump-starts content development for 12 stations targeting the “Missing Middle.”
Programs/Content
Jazz Media Lab stations test strategies for cultivating younger audiences
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The three-year grant program backs five stations as they build digital platforms, sponsor intergenerational music collaborations and rethink the definition of jazz.
History of public media
New Deal docudramas provide ‘missing link’ in history of educational radio
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In the 1930s, dramatized documentaries produced by the U.S. Office of Education went beyond factual content to foster a desire for civic engagement among listeners.
Programs/Content
More than a dozen stations pick up Vox’s ‘Today, Explained’
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While some stations are welcoming the show, other programmers are wary of furthering public radio’s relationship with for-profit producers.
Programs/Content
Classical stations see audience, fundraising successes as listeners seek refuge during pandemic
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“People really felt the value of the station to a greater degree during the pandemic and wanted to make certain that the station had the funding it needed to not just survive but thrive,” said Brenda Barnes, CEO of KING FM in Seattle.
Programs/Content
Public radio’s ‘On Being’ will move to seasonal podcast
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“I watched the ‘Car Talk’ guys actually die and still be on the radio … and I said to myself, ‘At some point, this is going to end, or it’s going to morph into a new form,” said host Krista Tippett.
Programs/Content
Inaugural PBS diversity report highlights BIPOC contributions to programming
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The network said that in fiscal year 2021, 51% of its nationally programmed prime-time schedule “included diverse on-screen talent; was produced, written or directed by diverse makers; and/or explored diversity-related topics.”
System/Policy
With branded beers, stations invite new audiences to crack open a cold one
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Three new beers run the gamut of styles and pay tribute to local broadcasters in liquid form.