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Featured in Series

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Programs/Content

How to reach audiences who think public media isn’t for them

By Scott Finn, President and CEO (VPR and Vermont PBS), Anna Post, Marketing Strategist (VPR and Vermont PBS) and Kari Anderson, Director of Audience Insights and Radio Programming (VPR and Vermont PBS) | April 27, 2022

A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.

Programs/Content

Audience initiative led by Sesame Workshop’s Cooney Center backs station projects co-created with Gen Z

By Julian Wyllie, Reporter | April 21, 2022

The CPB-funded Next Gen Public Media Accelerator jump-starts content development for 12 stations targeting the “Missing Middle.”

Programs/Content

Jazz Media Lab stations test strategies for cultivating younger audiences 

By Leigh Giangreco, Freelance Contributor | April 15, 2022

The three-year grant program backs five stations as they build digital platforms, sponsor intergenerational music collaborations and rethink the definition of jazz.

History of public media

New Deal docudramas provide ‘missing link’ in history of educational radio

By David Goodman, Professor of History (University of Melbourne) and Joy Elizabeth Hayes, Associate Professor of Communication Studies (University of Iowa, Iowa City) | April 6, 2022

In the 1930s, dramatized documentaries produced by the U.S. Office of Education went beyond factual content to foster a desire for civic engagement among listeners.

Programs/Content

More than a dozen stations pick up Vox’s ‘Today, Explained’

By Leigh Giangreco, Freelance Contributor | April 4, 2022

While some stations are welcoming the show, other programmers are wary of furthering public radio’s relationship with for-profit producers.

Programs/Content

Classical stations see audience, fundraising successes as listeners seek refuge during pandemic

By Liz Reid, Freelance Contributor | March 29, 2022

“People really felt the value of the station to a greater degree during the pandemic and wanted to make certain that the station had the funding it needed to not just survive but thrive,” said Brenda Barnes, CEO of KING FM in Seattle.

Programs/Content

Public radio’s ‘On Being’ will move to seasonal podcast

By Leigh Giangreco, Freelance Contributor | March 25, 2022

“I watched the ‘Car Talk’ guys actually die and still be on the radio … and I said to myself, ‘At some point, this is going to end, or it’s going to morph into a new form,” said host Krista Tippett.

Programs/Content

Inaugural PBS diversity report highlights BIPOC contributions to programming

By Julian Wyllie, Reporter | March 25, 2022

The network said that in fiscal year 2021, 51% of its nationally programmed prime-time schedule “included diverse on-screen talent; was produced, written or directed by diverse makers; and/or explored diversity-related topics.”

System/Policy

With branded beers, stations invite new audiences to crack open a cold one

By Mike Janssen, Digital Editor | March 15, 2022

Three new beers run the gamut of styles and pay tribute to local broadcasters in liquid form.

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