Programs/Content
How to reach audiences who think public media isn’t for them
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
The CPB-funded Next Gen Public Media Accelerator jump-starts content development for 12 stations targeting the “Missing Middle.”
The three-year grant program backs five stations as they build digital platforms, sponsor intergenerational music collaborations and rethink the definition of jazz.
In the 1930s, dramatized documentaries produced by the U.S. Office of Education went beyond factual content to foster a desire for civic engagement among listeners.
While some stations are welcoming the show, other programmers are wary of furthering public radio’s relationship with for-profit producers.
“People really felt the value of the station to a greater degree during the pandemic and wanted to make certain that the station had the funding it needed to not just survive but thrive,” said Brenda Barnes, CEO of KING FM in Seattle.
“I watched the ‘Car Talk’ guys actually die and still be on the radio … and I said to myself, ‘At some point, this is going to end, or it’s going to morph into a new form,” said host Krista Tippett.
The network said that in fiscal year 2021, 51% of its nationally programmed prime-time schedule “included diverse on-screen talent; was produced, written or directed by diverse makers; and/or explored diversity-related topics.”
Three new beers run the gamut of styles and pay tribute to local broadcasters in liquid form.