In 2013 ValleyPBS was looking for new and innovative ways to grow its membership base. We had more members over 100 than under 30, so we launched ValleyPBS Family Circle in June 2013. Family Circle is priced at a sustaining membership ($10/mo.) with benefits including a newsletter, member cards for each child, event discounts, a special Facebook group and monthly Family Circle events. We now have 200 member-families (2% of our total membership) providing $2,000/mo. plus $1,500/mo. in sponsorships.