Southern Remedy

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Mississippi is a poor state with low educational attainment, low levels of health literacy at all socioeconomic levels and a relatively poor access to health services. Mississippi Public Broadcasting partners with the University of Miss. Medical Center for this project. The partnership began in 2005 after Hurricane Katrina, as a novel way to address Mississippi’s poor health outcomes. The program helps offset the health literacy and health disparities, educate a public that can help solve the problems, and create an awareness of health and sickness. Southern Remedy began as an hour-long, weekly radio program. The radio programs provide a high level of caller engagement that provides direct assistance to citizens in solving their own problems and possibly those of listeners. The hour-long call-in show that had doctors answering listeners’ questions expanded to an hour-long program, 5-days a week in 2014. Each day features a different theme: Healthy and Fit, Relatively Speaking, the Original with Dr. Rick deShazo, Kids and Teens, and For Women. The television series began in 2011 with a series of documentaries, focusing on obesity (Mississippi’s Big Problem) and Teen Pregnancy (Unintended Pregnancy). More than 35 documentaries have been produced since, and were broadcast and available through the PBS app or on YouTube. Additional radio content, Southern Remedy’s Health Minute, was developed by the physician/producer and radio producer, and airs weekly inside of a morning news program. This segment gives basic information about common health questions. A guide on healthy living was published under the Southern Remedy banner, was published and distributed via the Southern Remedy website. The University of Miss. Medical Center’s Community Health Advocates program also used a guide produced under the Southern Remedy banner to help train community members in basic data collection (blood pressure etc). Specialty item place mats with adult and child portions printed on them were also provided and branded under the Southern Remedy program. The physician / producer over saw the curriculum for all health information produced and disseminated in the assets.