The tragic consequences of the opioid crisis nationwide are indisputable. But critics from diverse fields say the epidemic has been presented, largely, as a “white” problem. “Side Effects” explores this issue and its implications. The goal of this project is to start a conversation and see what happens next. This includes a live-streamed a panel discussion. To date, the project has launched a documentary, inspired others to replicate the approach, and used a wide range of communications tools.