Mug Stops

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During its FM Pledge Drive week, WCVE invites listeners to have a cup of coffee with them in a local coffee shop. On the last day, the station celebrates with the community at a local brewery. The initiative is dubbed Mug Stops because each time the station designs a special, collectible mug people can purchase for a $10 donation. The original intent was to encourage listeners to build buzz about the station on social media with a fun, community-oriented activity.