KSPS 150th Canada Day and $150 Appeal


Seven hours of Canada-focused programming to celebrate Canada Day. Half our donors live in Canada. We secured Canadian streaming rights for many of the shows, promoted the day on social media, sent a special email appeal to our Canadian lists. Results: 24 gifts, $3,200; 3,100 streamed episodes; 175 (6%) likes, comments or shares; 9,000 (36%) email opens with 3% click-throughs. Viewers thanked us for celebrating Canada Day, saying they feel ignored by US media outlets and appreciated the respectful recognition.