KPS aired 7 hours of Canada-focused programming in celebration of Canada Day on July 1st. Half our donors live in Canada and we knew they’d appreciate the love. We also secured Canada streaming rights for many of the shows that we promoted on social media and through a targeted email series.
Openers received an email on the morning of reminding them of the event and following up with an ask for a “celebratory” $150 donation in honor of the 150th Canada day. We received $3,200 from 24 donors, 3,100 digital streams and 175 likes, comments or shares.