Human Voter Guide

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Human Voter Guide started in 2016 on the radio and online in the simple form of questions and answers. Its goal was to help Southern California residents navigate elections and voting through personalized research. This year, we took the human voter guide approach to the next level. The web-based engagement platform Hearken and the text-messaging engagement service GroundSource became key partners. Their tools allowed us to track a larger volume of questions and offer a brand-new service: texting election-related reminders.