Beginning in 2017, we decided to put a different spin on Giving Tuesday. This national day of giving is so often a chance for nonprofits to lift their own message and bring in donations during a time of year when giving is high. It is generally the kickoff to year-end giving but we wanted to do something different. We wanted to recognize and lift up all local nonprofits and then award one of them an underwriting package that they may not otherwise be able to award. Not only has this allowed us to focus on others but it creates goodwill in the community right before our December drive.