They’re not the rich and famous. They don’t run for office, preside over boardrooms, walk the halls of power. In a society seduced by celebrity and status … they have neither. Their capital isn’t financial, but social. Their profit comes not from the thing they sell, but from the good they do.

They are our nation’s nonprofits. The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.

Blue Ridge PBS is collaborating with a community organization (BUZZ) to air a series of shows as outlined above. The BUZZ4GOOD concept was brought to us with the idea it would fit well into our community mission of being the regions storytellers. Michael Hemphill, the creator, has been working on the project for over 18 months. In the last several months he’s bee able to pull together four shows on local non-profits and we are airing them on our main channel (PBS), our secondary channel (SW Va PTV) and our YouTube Digital channel, Blue Ridge Streaming. BUZZ A philanthropic “Shark Tank” meets “Extreme Makeover,” is a TV show that highlights the great work that nonprofits do in our country. BUZZ produces the shows and Blue Ridge PBS airs them.