The second Public Radio Tech Survey, a web-based analysis of listeners, runs for three weeks starting July 27. It will explore new media and technology use among pubradio listeners nationwide, as well as by market. Last year more than 70 stations took part, generating some 30,000 interviews. The project is coordinated by Jacobs Media, which calls itself “the largest radio consulting firm in the United States specializing in rock formats.” Partnering in the survey are NPR, the Integrated Media Association and Public Radio Program Directors.

Public broadcasters are in the impressive mix of forward-thinkers this week at the Aspen Institute’s fifth annual Ideas Festival. Here it is, only Day 1, and Frontline e.p. David Fanning had this great quote: “Public broadcasting has always been at war with itself. I don’t need to tell you about Yanni at the Acropolis.” Fanning also detailed ideas for turning the public broadcasting system into a journalistic powerhouse. James Fallow of The Atlantic is keeping tabs on the activities, providing “slightly-longer-than-Twitter-scale real time summaries of what is going on.” Other system insiders brainstorming at the sessions include Kurt Anderson of PRI’s Studio 360, Paula S.

KUAC/AlaskaOne is shrinking its staff by a third due to a $450,000 budget deficit, according to The Fairbanks Daily News-Miner. Two employees are gone effective tomorrow, the start of KUAC’s fiscal year. Five long-vacant spots “are no longer on the books,” Gretchen Gordon, the station’s director of development and outreach, told Current. Also, two full-time positions are now part time. One of the new half-time jobs is the station’s marketing slot. “That may also impact our ability to cultivate and solicit donations, because our presence in the community is going to be effected,” Gordon said. All the changes reduce the staff to 19 employees from 28.

PBS filmmaker Ken Burns is asking residents of Oklahoma to share their personal stories of the Dust Bowl for an upcoming documentary The Dust Bowl (w.t.). The Oklahoma Network is helping him gather the recollections. In a personal message to the people of the state, Burns said he thinks the Dust Bowl era of the 1930s, when severe drought affected crop production and created huge dust storms, “is an important event in all of American history.” He adds that his production company, Florentine Films, is in the early stages of research but that the state “will be a major part of the Dust Bowl story we want to tell.”

PBS announced yesterday that public TV’s new classroom service will be called the PBS Digital Learning Library. The project, discussed in earlier Current articles, was previously called EDCAR (Education Digital Content Asset Repository). The searchable trove of “learning assets,” including short videos and games, will be customizable by stations and searchable and tagged for compliance with state teaching standards. PBS made the announcement at the National Educational Computing Conference in Washington.

In a Q&A with The Boston Globe, astrophysicist Neil deGrasse Tyson (right, NOVA photo) reveals how he came to host NOVA ScienceNOW. “After their inaugural season, in which I had been interviewed multiple times, they needed a new host,” he recalled. “They knew what I looked like, what I smelled like–metaphorically–and so my name sort of rose to the top.” And who’s the toughest interviewer of all his ongoing media appearances? Stephen Colbert of The Colbert Report, followed by Jon Stewart of The Daily Show, both on Comedy Central.

Providing the FCC with a list of ethnicities and genders of individual pubcasters wouldn’t show a true picture of the role minorities and women play in station programming and services, according to a joint filing to the agency by APTS, CPT, NPR and PBS. The statement is in reaction to a proposed rulemaking that would change the FCC Form 323-E Ownership Report to report those details as well ethnicity ownership data. The four noted that while it wouldn’t necessarily be a problem to submit the information, no one individual holds equity interest in a station. And because ownership varies widely for pubstations, “it would be unhelpful, and potentially misleading,” to lump together data for noncoms and commercial stations if the FCC wants a “comprehensive picture of broadcast ownership.”

A collaboration between several pubcasting and communications groups is at the core of CPB’s new Station Action for Emergency Readiness (SAFER) initiative. Helping in development are the National Federation of Community Broadcasters; NPR; PBS stations KQED, Mississippi Public Broadcasting and Atlanta Public Broadcasting; and the Integrated Media Association. There’ll be online tools such as a customizable station readiness manual, as well as webinars and workshops in which experts help stations implement a response program for their community. Ginny Z. Berson, an NFCB veep, told Current the website should launch late this year, with webinars starting up in 2010. Budget for the project, three years in the planning, is $270,000.

Pennsylvania pubcasters are coming together for a state Public TV Advocacy Day tomorrow in an attempt to save state funding. They’re asking viewers and listeners to write letters to state representatives, senators and Gov. Ed Rendell to restore the governor’s proposed pubcasting budget cuts. His budget would zero out all funding — $7.9 million — for station operations, cut technical support from $4.34 million to $2 million, and abolish the Pennsylvania Public Television Network as an independent commission of state government. Negotiations over the budget could continue for six to eight more weeks, according to published reports. The Advocacy Day Web site also features photos of a May rally by schoolchildren supporting WQLN in Erie, Pa.

The folks behind PBS Kids’ Super Why! recently got to ring the closing bell at the New York Stock Exchange to celebrate the retail launch of the popular program’s toy line. Pictured from left are Super Why! character Whyatt Beanstalk; show creators Samantha Freeman and Angela Santomero of Out of the Blue; Lesli Rotenberg, PBS children’s media guru; and Larry Leibowitz, a veep at the NYSE Euronext Group, the corporation that runs the stock exchange. Super Why! toys are now available at Toys “R” Us.

Are you filmmaker with dwindling funds? The Independent has a good tips for surviving the recession while keeping your project going. As writer Sean Jones notes, “Many of these point the way to a new, sustainable business model that could bring independent film increasing relevance and financial promise as the economy recovers.” On interesting idea is documentarian Shelly Frost’s Make a Movie Studios, which teaches kids how to create their own films. For $99, kits include everything from a script to props list and shoot schedule.

“Dinosaurs are extinct. So should be the CPB,” says Phil Fretz, an editorial page writer for the Florida Times-Union in Jacksonville. Fretz thinks the corporation was necessary in 1967 to create programming diversity. “But now I have an Internet radio that picks up thousands of stations, subscription-free and with crystal-clear reception,” he says. He’d rather the government save the $400 million annual appropriation.

For its coverage of health care reform legislation being drafted on Capitol Hill, NPR News launched Dollar Politics, a series examining how lobbyists seek to influence the debate. The reportage includes an NPR.org crowdsourcing project, “Turning the Camera Around,” that starts with a panoramic photograph of the audience attending a June 17 Senate hearing where lawmakers began working on the overhaul. Reporters Peter Overby and Andrea Seabrook did some legwork to identify a few of the lobbyists in the photo and they turned to the audience for help in naming others. “The response so far has been practically ecstatic–at least in the blogosphere and the Twitterverse,” Seabrook says in this Q&A with Poynter Online.

Antiques Roadshow Asian art appraiser James Callahan stunned Jinx Taylor — and made her extremely happy — when he estimated her collection of Chinese jade was possibly worth more than $1 million. That beats the previous Roadshow record of $500,000 last year in Palm Springs, Calif., for a 1937 abstract painting. Taylor brought the pieces to the taping in Raleigh, N.C.; her collection was from the Chien Lung reign from 1736-1795. Callahan said the value of the pieces depends on the market for them in China. The government often wants to buy back such pieces.

Phase I of the American Archives Pilot Program is about to begin. Oregon Public Broadcasting, overseeing the Archive project (Current, April 13) , has selected 25 pubcasting stations. Each will receive up to $10,000 to “locate and inventory video and audio content for the archive prototype,” according to a statement from OPB. The massive effort hopes to preserve aging historical television and radio content. The stations chosen are “a relevant representation of both radio and TV stations both geographically and in terms of the type of content they bring to the pilot project,” said Patricia Lanas-Espinosa, CPB’s project manager for digital media strategy, in the statement.