PBS today announced a new senior vice president of development, who will also head up the PBS Foundation. Brian Reddington will help expand fundraising efforts to generate new revenue for stations and content, PBS said in a statement. He will help PBS raise money from individual donors, foundations, corporations and other sources, and oversee creation of individual-giving programs and online fundraising initiatives. Reddington comes to PBS after four years as director of institutional advancement at the Smithsonian Institution, where he directed all external functions in the Central Office of Development.

Vocalo.org has hired Silvia Rivera as executive director. Rivera, former g.m. of Chicago’s Radio Arte, is chair of the Latino Public Radio Consortium board. She played a key role in the drafting of LPRC’s 2007 “brown paper.” At Vocalo, she succeeds Wendy Turner, who was promoted to v.p. at Chicago Public Radio, Vocalo.org’s parent station. Rivera began her public media career in 1998 at Radio Arte, a Chicago public radio station and media training program serving Latino youth. She rose through the ranks to become g.m. in 2006. “I look forward to helping realize the potential of Vocalo.org,” Rivera said in a news release.

Remember when policymakers referred to the Internet as the “information superhighway?” The analogy is being adapted to describe an NPR-proposed “public media platform” feeding stations’ websites and other online outlets with web-friendly content from both public TV and public radio, including NPR and three other major pubradio program distributors, stations and other producers. In this case, however, it’s not just highways but a complex, flexible road system, said Bruce Theriault, CPB’s senior v.p. for radio. “It allows us to move things around, has all the rules of a highway, with merges, exits, speed limits and business rules. Everybody — no matter what kind of vehicles they own — can drive on it.”

Los Angeles now has a full-time Triple A music station. KCSN, the 370-watt noncommercial station operated by California State University at Northridge, dumped its daytime classical music schedule today and reintroduced itself as the only L.A. radio station broadcasting contemporary music 24/7. “We’ve researched what is the best public radio format to reach the broadest audience and we’re convinced this is it. This format serves the musical interests of listeners in our region,” said Karen Kearns, interim g.m. and associate dean of the university’s college of arts, media and communication, in a news release. The station has struggled for viability in the crowded L.A.

East Tennessee Public Television co-sponsored an interesting event over the weekend: A Missing Medals Recovery Program. Veterans and their family members turned out for help identifying medals, military patches, ribbons and badges, reports the Knoxville News-Sentinel.

Loni Ding, 78, a filmmaker who brought issues of Asian American identity to the surface, and to PBS, and helped win legislation backing independent producers, died Feb. 20 in a hospital in Oakland, Calif.

The third PubMedia Chat will focus on impact measurement. The ongoing Twitterfests give practitioners and supporters of public media a way to interact and brainstorm. Jessica Clark of the American University’s Center for Social Media will host beginning at 8 p.m. Eastern. Follow @pubmedia to participate. In case you missed it, here are highlights of last week’s Tweets.

... National Public Radio requested CPB aid to begin technical and business planning of a shared web platform with American Public Media, Public Radio International, Public Radio Exchange and PBS....CPB is reviewing NPR’s proposal but Theriault predicts it will announce a grant within weeks....

An upcoming BBC strategic proposal signals “an end to the era of expansion” for the British broadcaster, reports the Times of London. The review, scheduled for public release next month, will announce closures of two radio stations, the shuttering of half its website and a 25 percent cut in funding for American program imports. The Times story said that Mark Thompson, the Beeb’s director general, will reveal in the report that the moves are due in part to the corporation becoming too large.

Oscar Garza, senior assignment editor for the Los Angeles Public Media Service, is “one of those people who’s been around for a while and his perspective is key to helping understand Los Angeles,” writes KCET blogger and KPCC reporter Adolfo Guzman-Lopez, in this Q&A about the new CPB-backed start-up. Garza is a 20-year veteran of the Los Angeles Times and former editor in chief of the glossy magazine Tu Ciudad. Los Angeles Public Media’s mission is “to create new audiences for public radio,” he tells Guzman-Lopez. “Public radio has a couple of problems. One is that their audience is older and getting older, their average audience.

Pennsylvania State University journalism professor Marlowe Froke, who founded WPSX-TV (now WPSU-TV) in 1964 at the university, died Feb. 23 in State College, Pa. He was 82. Penn State Live, the university’s news site, said he “took the lead in the early days of cable and public TV to establish networks of connections among Pennsylvania stations and cable operations that preceded today’s Public Broadcasting System.” He joined the Penn State faculty in 1959 as an associate professor of journalism and developed the school’s first broadcast journalism curriculum. In 1964 he was named Penn State’s director of broadcasting and established WPSX.

FCC Chair Julius Genachowski has revealed a specific number for the amount of spectrum the agency wants to see freed up: 500 Mhz. Also, he confirmed what many experts have expected, that there will indeed be a spectrum auction for that bandwidth. In a speech today (PDF) to the New America Foundation, a D.C. progressive think tank, Genachowski said the National Broadband Plan to be presented to Congress next month “will work closely” with the National Telecommunications and Information Administration over the next decade to release the spectrum. The plan proposes a “Mobile Future Auction” permitting existing licensees, “such as television broadcasters in spectrum-starved markets,” to relinquish spectrum in exchange for a share of auction proceeds.

A Native Tribe in Reliance, S.D., has asked the FCC to examine the location of a commercial broadcasting tower on Medicine Butte — where South Dakota Public Broadcasting also has an tower, reports the Daily Republic in Mitchell. Michael Jandreau, chairman of the Lower Brule Sioux, said he sent a letter to the FCC after a storm brought down the tower last month, requesting an opportunity to discuss the the situation because his tribe regards Medicine Butte as a sacred site. Fritz Miller at SDPB said the station does not anticipate moving its tower. He told Current that laws on tribal boundaries were changed last year, giving tribes the opportunity to buy back land.

The second round of two-day workshops convened by the Federal Trade Commission on the future of journalism are scheduled for March 9 and 10, the agency said in an announcement today. Speakers at “How Will Journalism Survive the Internet Age?” include FTC Chairman Jon Leibowitz; and Bob Garfield, co-host of NPR’s On the Media, addressing “The State of Advertising.” Agenda is here (PDF).

In case you missed it yesterday: You can now download or stream the interview with Jennifer Ferro, new g.m. of KCRW-FM in Los Angeles, from the station’s own The Politics of Culture program. Ferro’s promotion from assistant g.m. to lead the station was announced Saturday.