PBS brings aboard new development s.v.p.

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PBS today announced a new senior vice president of development, who will also head up the PBS Foundation. Brian Reddington will help expand fundraising efforts to generate new revenue for stations and content, PBS said in a statement. He will help PBS raise money from individual donors, foundations, corporations and other sources, and oversee creation of individual-giving programs and online fundraising initiatives. Reddington comes to PBS after four years as director of institutional advancement at the Smithsonian Institution, where he directed all external functions in the Central Office of Development.

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