OK, so your station has some cool videos online. Now what? Get ideas for using them to pull in more eyeballs during a National Center for Media Engagement webinar at 1 p.m. Eastern Wednesday (March 30). Your electronic hosts will be Kevin Dando, PBS’s head of digital and education communications and YouTube channel guru, and Greg Jarboe, president of SEO-PR, an expert in search engine optimization. Register online here.

NPR is suspending its search for a senior vice president for news until it hires a permanent c.e.o., according to an email obtained by The Hill newspaper Monday (March 28). In the memo, NPR interim chief exec Joyce Slocum told staff that the decision was made to stop the search for Ellen Weiss’s replacement after consulting with members of the search advisory committee. Weiss was forced to resign in January over her role in the firing of senior correspondent Juan Williams (Current, March 9). NPR President Vivian Schiller resigned after conservative activist James O’Keefe’s undercover video sting of network fundraiser Ron Schiller (Current, March 21).

Frontline today (March 29) provided NPR’s Morning Edition portions of its reporting on the private life of Army Pfc. Bradley E. Manning, the soldier who stands accused of leaking the largest cache of classified documents in U.S. history to the WikiLeaks website. It’s part of the newsmag’s ongoing collaborative efforts to provide breaking news to a wider audience through pubmedia partners. Portions of Frontline correspondent Martin Smith’s exclusive interview with Manning’s father that ran on PBS NewsHour on March 10 sparked national headlines, when the elder Manning alleged his son was being mistreated in detention. “That strategic public media partnership allowed both Frontline and PBS NewsHour to benefit from the immediate release of breaking news,” Frontline senior series producer Raney Aronson-Rath told Current in a statement.

PBS today (March 28) announced that documentarians Ken Burns and Lynn Novick will produce and direct a 10- to 12-hour series about the Vietnam War, to be aired on PBS in 2016. Burns said the series “will shed light both on the history of the war, and on our inability to find common ground about it.” The project will also include a website, a  multi-platform educational initiative, community engagement grants for station outreach and a companion book to be published by Alfred A. Knopf. In an interview with Current in October 2009, when Burns was just beginning research on the project, he termed it “a major, major history” of the conflict in Southeast Asia.

New South Carolina ETV President Linda O’Bryon (formerly of KQED and Nightly Business Report) tells the Anderson Independent Mail that she’s simultaneously working to develop ETV’s revenue base and content initiatives as well as educate the state’s entirely new public broadcasting commission on the value of the network. South Carolina Gov. Nikki Haley recently announced the replacement of every member of the ETV Commission. The move came after her State of the State speech, during which she also urged lawmakers to cut all funding to the network, about $9.6 million. The paper notes that the network has earned $10 million for the state from a 30-year, $142 million spectrum lease to two national companies inked in 2009.

Bloomberg Businessweek is reporting that Southern California Public Radio executives are using business tactics “rarely employed in the tame world of local public radio to create a megastation they hope will one day beam its signal from Santa Barbara to San Diego.” SCPR’s stations currently reach 14 million listeners, but its board hopes to nearly double that to 25 million. “If we can buy a station, we will,” says Gordon Crawford, chairman of SCPR’s board of directors. “Where we can’t, we’ll build translators to boost our signal. This is a new business model for public radio.” KPCC was a struggling Pasadena City College station a decade ago, the story notes; now, its 24 directors include “such media heavy hitters” as Jarl Mohn, former chief executive officer of E!

The International Women’s Media Foundation has posted its exclusive interview with former NPR President Vivian Schiller, reportedly her first in-depth public discussion of her recent resignation (Current, March 9, 2011). As for her career, “I’m not done,” she said. “I certainly plan to stay in journalism. I feel passionate about it.” She added: “I will be back in some position at some point in the not too distant future.”

CPB is looking for a governance expert for the collaboration/merger work taking place among Los Angeles-area stations PBS SoCal/KOCE, KVCR and KLCS (Current, Aug. 9, 2010). The market underwent a major shift when longtime primary PBS affiliate KCET dropped its membership and became independent on Jan. 1 (Current, Oct. 18, 2010).

Heidi Tauber Esping, 52, an Oregon Public Broadcasting announcer, died in a head-on collision on Wednesday (March 23) night on Interstate 405, according to the Oregonian. Lynne Clendenin, OPB’s v.p. of radio programming, told the paper she hired Esping in 2009 because of her warm tone and news savvy. “The two combined made for a very nice OPB announcer, and I thought she was wonderful on the air,” Clendenin said. “She was welcoming always in her manner. You could hear her smiling.” Esping worked in local radio for several decades, including stints at KPAM, KINK, KEX and KPOJ.

Ross Baker, a political scientist at Rutgers University, has good news for NPR in Wednesday’s (March 23) The Hill. The fact that all 185 voting Democrats last week rejected H.R. 1076, which would have banned federal funding to NPR, sends “a very powerful signal to the Senate and the White House,” he says. “Anything that brings together Heath Shuler and Maxine Waters,” Baker says, will gain notice from other Democratic leaders. Baker is referring to the centrist North Carolinian and liberal from California, respectively. The Hill said Republicans may take another stab at defunding pubcasting in an amendment to other measures, and similar language is included in a bill the House passed that would fund the government through September — a proposal Republican leaders want reconsidered when Congress returns next week, the paper noted.

“A generation ago,” notes Los Angeles Times media columnist James Rainey, “journalists wrote their stories and moved on to the next thing, with someone else worrying about delivery of the end product. In today’s digital world, journalists must not only create the stories but make sure they get to readers.” The Annenberg School for Communication & Journalism’s Neon Tommy is a laboratory for those practices. Its reports by USC student journos focus on everything from the Egyptian revolution to a standing feature on food called Neon Tummy. Reporters collaborate with other news entities, and each makes sure that content is electronically disseminated as widely as possible.

Joanne Bachmann, former associate general manager at KNME in Albuquerque, N.M., has filed suit against the University of New Mexico, claiming she was fired for complaining that the university took more than $2 million that should have gone to the station. Co-defendant in the suit is Polly Anderson, current station g.m., who allegedly told Bachmann to “drop the matter,” according to Bachmann’s March 14 filing in Bernalillo County Court. The suit says that Bachmann was hired at KNME in February 2001 for digital transition fundraising. She was promoted to associate g.m. in 2005. Anderson came on as general manager in September 2008.

American Routes, the New Orleans-based public radio music series hosted and produced by Nick Spitzer, is moving from American Public Media to Public Radio Exchange distribution as of July 1. Spitzer has retained pubradio veteran Ken Mills to manage the transition and “help plan a new independent future for American Routes,” he said in a statement. Spitzer and Judy McAlpine, APM senior v.p. of national content, described the split as amicable. PRX picked up distribution of Sound Opinions, the weekly rock music show from WBEZ in Chicago, last July.

As discussions of public radio’s federal funding continue, AOL’s DailyFinanceblog looks at the finances and talent compensation for top national shows such as Morning Edition, and Fresh Air, This American Life. Net earnings from each of the programs, all of which are produced by nonprofit public media companies, may be reinvested in the show itself or redirected to other operations, AOL’s Jonathan Beer reports. For two years during recession, for example, revenues from This American Life covered other operating losses at producing station WBEZ Chicago, spokesman Daniel Ash explains. “However, moving forward, there is no expectation that TAL revenues will underwrite any other…initiative.”

It’s not his job to address questions about federal funding of public radio, but Morning Edition co-host Steve Inskeep takes on complaints about “perceived bias” in NPR News programs in today’s Wall Street Journal . The “recent tempests,” he writes, “have nothing to do with what NPR puts on the air.”