A stream on NPR Music “carries as much cultural weight as an appearance on Saturday Night Live or the cover of Rolling Stone,” according to today’s (March 18) Washington Post. Bertis Downs, manager of R.E.M., told the paper, “When we sit around thinking, ‘How do we get attention?’ — they’re at the top of the list.” Downs recently helped the legendary alt-rockers get their new album streamed on the site. “We know that’s where the audience is,” he said. Traffic on NPR Music has quadrupled since it launched in 2007, the Post notes, and it currently accounts for about 14 percent of the eyeballs visiting NPR.org.

March Madness? Bah. Here’s Masterpiece Madness, in honor of the PBS icon’s 40th anniversary. Yes, brackets pitting popular characters against one another. New matches will appear daily for three weeks, voting lasts 24 hours per match. One first-round throwdown: Inspector Lewis vs. Kurt Wallander? Whew, this is tougher than we thought.

Nova and Channel 4 in the U.K. are commissioning London’s Pioneer Productions to produce “Japan’s Killer Quake,” an original one-hour documentary on the ongoing disaster Japan, to air at 9 p.m. Eastern on March 30. The production company also produced “Emergency Mine Rescue,” another quick turnaround project, on last year’s Chilean mine disaster. Nigel Henbest will produce the film. Howard Swartz, Nova executive producer, will oversee the project for WGBH/Nova; commissioning editor for Channel 4 is David Glover.

In addition to banning use of federal funding for NPR programming, H.R. 1076, which passed the House Thursday (March 17), also prohibits stations from using that money to purchase shows from other distributors, including Public Radio International and American Public Media. Here are their statements in reaction to the bill’s passage. From Public Radio International Public Radio International is appalled by the passage of H.R. 1076. Not only will this bill inhibit stations’ ability to serve local audiences and stifle producers’ development of new content, it will also limit public access to global news and information that US citizens demand. By being prohibited from using federal funds to purchase content from PRI, millions of listeners will no longer have access to BBC World Service, PRI’s The World, Studio 360, This American Life and dozens of other programs that offer a diversity of perspectives on and insights into our increasingly connected global society.”

 Len Downie Jr. and Robert Kaiser “are concerned that, in the heat of the debate, members of Congress may not realize the changing role that public radio stations, working with NPR, play in informing citizens in their communities,” the two write in today’s (March 18) Washington Post. Downie, a former Post editor, and Kaiser, an associate editor at the paper, are also co-authors of  The News About The News: American Journalism in Peril. The two detail the growing importance of the pubcasting system in reporting local news, citing CPB’s local journalism centers (Current, April 5, 2010).

The House bill approved Thursday (March 17) to keep pubradio stations from spending federal money for NPR dues and programming are “unlikely” to go anywhere in the Senate, the National Journal reports. Senate Majority Leader Harry Reid, D-Nev., and the White House are both opposed. “I listen to NPR every day,” Reid said in a statement National Journal Daily. “Like many Americans, my children and I have benefited from the educational and news programs public radio provides every day of the year. Public radio and the top-notch journalists it employs are valuable resources to people of all ages across the country and I can’t understand why Republicans would want to take that away from them.”

Conservative muckraking videographer James O’Keefe has released a third video from his recent NPR sting, which Media Matters for America notes “instantly falls apart.” On his Project Veritas website, O’Keefe says “the public will learn for the first time that George Soros’s Open Society Foundation has donated to NPR in the past, starting as many as 15 years ago.” As Media Matters points out, that’s long been public information — because NPR has issued press releases about the grants. Plus, they’re all listed on NPR’s tax documents.

NPR issued this statement after the House voted today (March 17) to keep stations from spending federal money on dues or programming: Today, NPR expressed grave concern about the impact of the approval of H.R. 1076 on the entire public radio system – hundreds of stations, dozens of program producers and the communities that rely on them every week. The bill is a direct effort to weaken public radio that would ultimately choke local stations’ ability to serve their audiences. Many small-budget stations would be placed in a serious financial bind. They would no longer be allowed to purchase any programming with federal funds.

The president’s Executive Office of Management and Budget just issued this statement on the House’s decision to ban use of federal funds for NPR dues and programming: The Administration strongly opposes House passage of H.R. 1076, which would unacceptably prohibit Federal funding of National Public Radio (NPR) and the use of Federal funds by public radio stations to acquire radio content. As part of the President’s commitment to cut spending, the President’s Budget proposed targeted reductions in funding for the Corporation for Public Broadcasting (CPB), which provides a small amount of funding for NPR, and the Administration has expressed openness to other spending reductions that are reasonable.

Here are statements that the Corporation for Public Broadcasting just released on today’s (March 17) House vote to prohibit federal funding for NPR dues and programming: From CPB: Today, the House passed a bill that would significantly restrict public broadcasting stations’ ability to acquire programming that they feel best serves the needs of their communities. Every day, these stations serve the informational and educational needs of the public with programming that contributes to the health and well-being of the country in a way that would not be possible without federal support. The American people overwhelmingly agree that public broadcasting is a service worthy of the federal investment.

H.R. 1076, to prohibit federal funding for station dues or NPR programming, has passed the House by a vote of 228-192. “This bill is insidious,” pubcasting champion Rep. Earl Blumenauer (D-Ore.) told Current Wednesday (March 16). “This is a fascinating metaphor for what is going on with new Republican majority. This isn’t about cutting budgets, it’s very much ideologically driven and pretty diametrically at variance with where most of the American public is.”

Debate is now set to begin later today on H.R. 1076, which would prohibit federal funding to NPR. During morning discussions, some of which focused on a procedural rule associated with the bill, Rep. Jim McGovern (D-Mass.) reported that he offered an amendment that would “prohibit federal funds — taxpayer dollars — from being used for advertising on the partisan, political platform of Fox News.” According to a Rand Study, he said, the Department of Defense spent $6 million in advertising in 2007; he called for the Government Accountability Office to study “how and where this money is being spent.” His effort to amend the bill was defeated in the House Rules Committee during an emergency meeting Wednesday (March 16).

In what the New York Times is editorializing as “the latest example of House Republicans pursuing a longstanding ideological goal in the false name of fiscal prudence,” the House today (March 17) votes on H.R. 1076, sponsored by Rep. Doug Lamborn (R-Colo.), which would prohibit federal funds to be spent on NPR dues or programming. According to today’s Majority Whip schedule, debate on the bill will begin at 9 a.m., with a vote expected at 10:15 a.m. C-SPAN has live coverage. The bill would eliminate the Radio Program fund, which makes possible initiatives including Radio Bilingüe’s national program service and Native Voice One, the Native American radio service.

The House bipartisan Public Broadcasting Caucus, formed in April 2001 to educate lawmakers and defend pubcasting from funding attacks, has disbanded — at least for now. It is not registered as a Congressional Member Organization for the current House session, according to this month’s list from the Committee on House Administration, which is required. Co-Chairman Rep. Earl Blumenauer (D-Ore.), a founding member, tells Current he is “just letting it go” as he focuses on the current fight for federal support. “The whole purpose of the caucus was to provide a neutral forum to talk about public broadcasting issues and give people a way to support it,” he said.

About 100 WGBH employees demonstrated outside its headquarters Tuesday (March 15) as managers implemented a contract rejected by its largest union, reports the Boston Globe. The union last weekend voted to reject the final contract offer from management, which calls for allowing the station to assign individual employees to work across various platforms — radio, television, and the Web — and outsource work without negotiating. “We are at an impasse,” station spokesperson Jeanne Hopkins told the paper, “and we are implementing our best and final offer. This new contract provides wage increases, for the fourth consecutive year, only for AEEF/CWA members that no other union, nonunion, or management employees will be receiving.’’