Michael Jones, who became COO for PBS in January, comments on the issue of new vs. traditional media in an interview in The New Pittsburgh Courier. “In my mind, the real challenge is how do you deliver the content in terms of relevancy going forward?” he told the paper. “We stream our programming on the Internet, you can download them on YouTube—how much do you put into Internet distribution and stay with linear television? That’s the challenge. The content we’ve managed pretty well; it’s how do we invest in delivery systems to continue to deliver that content in a way that is relevant to all of the changing audiences?”

Pubcasting analyst Jessica Clark weighs in on the recent Media in Transition conference, organized by Henry Jenkins, director of the Comparative Media Studies Program at MIT. The weekend confab “was rife with examples of how projects and practices are migrating across multiple platforms,” she writes. She adds: “Government support accounts for less than a quarter of the funding for public broadcasting as it is. Rather than being spread even more thinly, these limited funds should be channeled towards creating media platforms and projects that meet both the needs of citizens and the technologies of the moment.”

Tavis Smiley’s exclusive interview with Prince, the reclusive rock star, generated worldwide press coverage. Prince has revealed, among other things, that he is epileptic. Part one of the show is here, part two is here.

Plaza Sesamo, the Mexican Sesame Street, is partnering with broadcaster Televisa to produce public-service spots on the swine flu, according to Sesame Workshop. Muppets Pancho and Lola join three of the country’s celebrities to appear in the announcements, which instruct children to tell a parent if they feel sick, cover their mouths with a tissue or arm when they sneeze or cough, and wash their hands several times a day. Plaza Sesamo e.p. Ginger Brown was en route to begin a new season of the show when the outbreak began. Instead of filming new episodes, the staff worked on the announcements.

The CPB board this week approved distribution guidelines for funds that may be received from its supplemental appropriations request to the Office of Management and Budget. APTS asked for $211 million and NPR for $96 million, for a total request of $307 million. Two panels of pubcasters advised CPB on the guidelines. The first included members of CPB, PBS, APTS, the Affinity Group Coalition and the Public Radio Station Resource Group; the second was comprised of station reps from 10 pubTV and radio stations nationwide. All agreed that the goals should be should be: Funds are to be spent in accordance to current CSG policy, funds are to be distributed within 45 days or as quickly as possible, and funds are to be distributed in one payment.

The viewers of KWBU-TV probably weren’t expecting a flash of pornography when they tuned in o the pledge program My Music: ’50s Pop Parade on Sunday night. Five seconds of adult programming appeared on the Waco, Texas, PBS affiliate, around 6:40 p.m. Interim g.m. Clare Paul said the station received about eight calls. The problem could have originated with the local cable company; it’s checking its broadcast logs. Paul told The Waco Tribune: “It absolutely did not come from us.”

PubTV station WETA is among 21 mid-Atlantic nonprofits that have dropped out of United Way and instead joined forces with Community 1st, a new fund-raising consortium. The groups cited declining numbers in workplace donations, as well as “lingering distrust,” as The Washington Post reports, of the local United Way. A fraudulent accounting scandal sent the group’s former chief executive to prison in 2004.

The Supreme Court yesterday ruled narrowly in favor of Federal Communications Commission’s penalties for broadcasters airing “fleeting expletives,” but it did not address questions about whether the FCC’s system of policing the airwaves is constitutional. The decision, which backed the $325,000 fines that the FCC began imposing in 2004 for each broadcast of certain “dirty words,” makes it “quite easy to imagine a majority coming together to nullify the FCC’s present policy,” according to this analysis by SCOTUSblog, which follows the Supreme Court. Meanwhile, political instability at the FCC makes it difficult for Beltway insiders to predict how the commission will react to the decision, according to the Washington Post.

Following a very public dustup, Frontline and correspondent T.R. Reid have parted ways. The split leaves series producers and freelance on-air correspondents examining their complex and sometimes contentious relationship.

Job duties: Receptionist and Office Assistant. Answering phone calls, reconciliation of information and financial data, records management, scheduling, data collection, inventory, budget management and funds collections. Qualifications: Previous administrative support experience with bookkeeping and math skills; strong computer skills, data entry, mail merges, word processing and Internet navigation. Preferred qualifications: Experience with WordPerfect and Microsoft Windows; excellent interpersonal skills; working with comma-delimited files; familiarity with University forms and procedures. Pay Band 3. Apply online at www.jobs.vt.edu. Refer to posting number 090187. Attach resume. Individuals desiring assistance/accommodation in application/interview process should contact 540-231-9331 voice or 540-231-6258 TDD. WVTF is an Equal Opportunity Employer.

IPBS, Indiana’s state association of public radio and TV broadcasters, seeks a dynamic Statewide Fund Development Director. Working from Indianapolis, this full-time position is responsible for all statewide IPBS fundraising through solicitations and grants, marketing IPBS projects and managing service contracts. The ability to work collaboratively with individual member stations while securing statewide association funding is essential. Five years of successful revenue development experience, preferably in a public broadcasting or similar environment, is required. Interviewed candidates must supply documentation of past, recent success in fundraising and/or grant writing. IPBS is an Equal Employment Opportunity employer. Applications accepted immediately via e-mail. Position open until filled.

Last fiscal year, station operations cost $4.2 million, but revenues covered just two-thirds of that, falling short by $1.48 million.

North Texas Public Broadcasting Inc. (KERA), the Dallas/Fort Worth PBS and NPR affiliate, has an opening for a Vice President-Technology. Oversee design, implementation and maintenance of technology platforms in a top-5 market television and radio station. Responsibilities include systems in broadcast engineering, broadcast operations, IT and production services for TV, radio and digital platforms for North Texas Public Broadcasting, Inc. The VP will manage four direct reports and this position reports to the CFO. Ten years’ experience in technology management in a media environment. Public broadcasting experience is a plus. A solid understanding of FCC rules and requirements and of broadcast systems and technologies is important.Please

A wayward, 6-foot stuffed gorilla arrived at WDSE-TV in Duluth, Minn. in time for the annual Kids Club Circus last week. Its former owner tried to leave it at a landfill but the gorilla was turned away (it wasn’t construction debris), and it fell from the truck into the path of a state official’s car. A state trooper somehow sensed WDSE would adopt. The star of Martha Speaks (shown at right with Sgt. Mark Baker) welcomed the toy. Send gorilla name suggestions to: gorilla (at) wdse.org.

WILL in Urbana, Ill., is changing its name. Effective Monday it will be Illinois Public Media. The name WILL will refer to specific parts of Illinois Public Media, rather than the whole, marketing director Kate Dobrovolny told the local News-Gazette. The “Illinois” in the title helps convey the station’s affiliation with the University of Illinois.