Maria Alvarez Stroud, public TV’s outreach advocate for most of this millennium, is moving to a new position at the University of Wisconsin-Extension. She’s been executive director of the CPB-backed National Center for Media Engagement in Madison since its founding as the National Center for Outreach in 2000. Stroud’s new job is special assistant to the school’s provost and vice chancellor, working on broadband delivery of public media projects. Charles Meyer is serving as interim e.d.

Now on PBS, a WNET production, will be presented at the prestigious MIPCOM International Film and Program Market for Television, Video, Cable and Satellite in October in Cannes, France. It’s one of the world’s biggest entertainment trade events. “This series has been on the air for seven years in the U.S., but this will be the first time that it has ever been introduced to the international market,” said Marielle Zuccarelli, senior veep of international sales for distributor GRB Entertainment. It’s good news for the show, which earlier this year told its staff to take eight weeks of unpaid leave to offset a $1 million budget shortfall (Current, March 30).

Nice tributes out there to Reading Rainbow as sun sets today on the 26-year pubcasting fave (as Current reported earlier this month). Here’s one from NPR’s Morning Edition, in case you missed it. Veronica Harley, a blogger for AOL, takes a sentimental look back; more than a dozen folks left comments on what the show meant to them–including this one: “I am highly upset! I’m 17 yrs old & I still watch Reading Rainbow as soon as I come home faithfully!” But the program won’t die completely, reports Business First in Buffalo. Reading Rainbow will remain available in the educational video market for use by teachers.

A few of the videos that sparked a federal lawsuit by a former g.m. of WYCC in Chicago are now posted on a local news website. Chi-Town Daily News, which broke the story last month, reports that the PBS station, owned by City Colleges, produced videos that appeared to benefit politicians and friends of former chancellor Wayne Watson. The programs never aired. Maria Moore, former head of the station, said in her suit that she was fired after she complained to Watson about the productions. Her lawsuit also asserts that the chancellor’s orders to make the videos violated terms of the station’s government grant funding and broke federal tax rules for charities, as CPB funds cannot be used for political purposes.

WLIU-FM 88.3 at Long Island University has secured a reprieve, if only for a two more months, reports The Southampton News. University officials recently announced that it would stop funding the station on its Stony Brook Southampton campus on Oct. 3, the day its lease expired, and put it up for sale. Wally Smith, station manager, said that a negotiated agreement will allow WLIU to continue broadcasting at least until Dec. 3. Smith is forming a nonprofit corporation to raise funds to purchase the station’s licenses and equipment; he also hopes to keep the same staff. LIU Chief Financial Officer Robert Altholz told Current: “As much as I and others love the station, it’s running a deficit”–more than $1 million for the fiscal year ending Aug.

Could CPB have avoided the public collision of wills over one of the America at a Crossroads documentaries that tainted its $20 million project in 2007 about the post-9/11 world? Determining that, in effect, was the assignment that Cheryl Halpern, then chair of the CPB Board, gave more than two years ago to the corporation’s semi-autonomous inspector general, Kenneth Konz. Back then 10 members of Congress also had asked CPB and its IG to determine what kept the program, Islam vs. Islamists: Voices from the Muslim Center, from airing among the first batch of Crossroads shows on PBS. The lead producer of the film, Frank Gaffney, a defense think-tank president and former Pentagon official, had gone public with his dispute.

The America at a Crossroads series and the 2007 standoff and furor over one of its documentaries, Islam vs. Islamists;, had its roots in the period of Republican dominance of the CPB Board. See related story. 2003 February 2003 CPB President Bob Coonrod names Michael Pack as senior v.p. for TV programming without search or usual hiring process. September 2003 Staff briefs CPB Board on America at a Crossroads idea. Also: Board elects Kenneth Tomlinson as chair. 2004 January 2004 With Coonrod leaving as president, CPB Board offers the job to Patricia Harrison, assistant secretary of state and onetime co-chair of the Republican National Committee.

CPB has issued an RFP for research studies to evaluate the tent-pole pubTV programming strategy along with awareness, attitudes and usage among certain audiences. Deadline is Sept. 7.

Now here’s a unique partnership: Antiques Roadshow and Martha Speaks. In the season premiere of the pup-ular PBS Kids show on Sept. 14, Martha’s favorite “stinky” napping chair ends up on the Roadshow (photo courtesy WGBH/Susan Meddaugh). Appraiser Noel Barrett lends his voice (and face) to the episode, which teaches young viewers words such as antique, donate and valuable. One amusing moment in a preview clip on YouTube: The elderly Mrs. Demson, upon hearing that well-known PBS tagline “. . . and viewers like you, thank you,” responds, “Hmph. You’re welcome.”

The production team on the BBC drama Being Human is taking baby steps toward going green, earning praise from the Center for Social Media at American University. There are now recycling bins on the set and in offices, and staffers are working on using less paper for scripts and call sheets, reports blogger Andrew Buchanan. He adds, “OK, it won’t make the series carbon neutral, but it’s a great first step. . . . It would be great if all productions everywhere go carbon neutral as soon as possible, but entrenched behavior and customs take a while to change.” The center offers a Code of Best Practices for Sustainable Filmmaking for ideas on how to go green.

Pubcasters’ memories of Julia Child keep proliferating like profiteroles in Paree. Here’s one from Jim Lewis of Oregon-based fundraising consultants Lewis Kennedy Associates: Back in 1985, Child was receiving an honorary doctorate in humane letters from her alma mater, Smith College in Massachusetts. She agreed to attend a donor event at WGBY, thanks to a former classmate and friend of the station, Charlotte Turgeon. “As general manager,” Lewis told Current, “I was given the honor of driving Julia from Northampton down to our studio in Springfield.” Child’s husband Paul was in front next to Lewis; Turgeon and Child were in back.

If anyone doubts the power of Hollywood and its well-trained media machine, note what the New York Times reports this morning: Within days after Columbia Pictures launched an affectionate bio of Julia Child by an expert screenwriter and featuring two highly likeable stars who draw free publicity from a zillion magazine, blog and TV reports, the 48-year-old book at the heart of the plot is selling far better than ever before. Mastering the Art of French Cooking, by Child and co-authors, was selling 22,000 copies a week, more than in any entire year in its history, the Times reported. A Barnes & Noble exec said the $40, fatty and fat (750-page) book sold seven times as many copies in a month as in a typical year.

Vote by Sept. 4 on panels you’d like to attend at any of the three South by Southwest conference-festivals to be held in Austin, Texas: interactive, March 12-16; film, March 12-20; music, March 17-21. Example: Jacob Harris of the New York Times wants to hold a panel “Shut Up and Code! (Hacking the Future of News)”: “Talk is cheap. Talk about the future of news is cheaper still, especially since so little leads to action.” To enter competitions: The interactive festival will accept entries Oct. 16 through Dec. 18 (entry fees escalate). The film festival will accept short or feature-length entries Nov.

A self-described conservative watchdog group is suing the FCC to release documents related to the delayed DTV transition. Judicial Watch’s Freedom of Information Act lawsuit in U.S. District Court for District of Columbia says an adviser to President Barack Obama stood to benefit from the delay, which slowed up Verizon’s new broadband network to compete with Clearwire. The lawsuit also alleges that documents the FCC did provide to the group were highly redacted, and other documents were withheld.

Comparison of previous webcasting royalty deal with new terms negotiated under the Webcaster Settlement Act of 2009