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The U.S. public wants more news coverage of climate change, surveys find

As hurricanes, floods, wildfires, and heat waves have intensified over the past decade, public concern about climate change has grown dramatically. Today, 65% of the U.S. public is worried about the issue, up from 52% a decade ago, according to nationally representative surveys conducted by scientists at Yale University and George Mason University.

Quick Takes

Friday roundup: Hollywood Squares gets W.Va. treatment; dogs invade WBUR

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• Peter Marshall, host of TV’s Hollywood Squares from 1966-81, is returning to his home state of West Virginia this week to tape four episodes of West Virginia Squares, reports the Charleston Daily Mail. The show will feature questions about state history and music, and West Virginia Public Broadcasting will produce and distribute to schools. Celebrities in this version are all from West Virginia, including Joyce DeWitt, who played Janet on Three’s Company. • Tom Ashbrook of NPR’s On Point and Here & Now co-hosts Jeremy Hobson and Robin Young of star in a short, old-timey movie from WBUR, “Silence is Golden.” The Boston station isn’t running a June on-air fundraiser, so it’s hoping listeners pledge online to help prove “the power of silent fundraising.”

Development

Expanded budget buoys plans for PBS’s revamped development division

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Betsy Gerdeman, who took over as senior vice president of PBS Development in February, is busy rebuilding that staff while focusing on three priorities for stations: planned giving, local corporate support and on-air fundraising. “I still have my station hat firmly on my head, and I hope I always will,” said Gerdeman, who has worked at KLRU and KLRN in San Antonio and WETA in Arlington, Va. “The success in this department comes from walking in the shoes of the stations we serve.”

PBS trimmed its fundraising staff in June 2010, eliminating four staffers who specialized in station fundraising. Director of Station Development Services Valerie Pletcher joined in November 2010 to focus on informational and training needs and best practices; she left in April 2014. But development is now on an upswing.

Programs/Content

Web videos from WVPB connect careers and education for middle-schoolers

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WVPB-TV is returning to its roots as the Educational Broadcasting Authority of West Virginia as it shifts production priorities from local programming to digital content for teachers. When Scott Finn took over as executive director in February 2013, the board gave him a mandate to “specifically help pre-kindergarten through 12th-grade educators, parents and students,” he said. “That was clear when I was hired.” Finn has an educational background himself, having worked as a sixth-grade social studies and English teacher. So the Charleston-based station is cutting back longtime weekly shows Doctors on Call and The Law Works to occasional productions and focusing instead on new STEAM (science, technology, engineering, art and math) interactive videos to help middle-schoolers think about future careers. Educators specifically asked for the content, Finn said.