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The U.S. public wants more news coverage of climate change, surveys find

As hurricanes, floods, wildfires, and heat waves have intensified over the past decade, public concern about climate change has grown dramatically. Today, 65% of the U.S. public is worried about the issue, up from 52% a decade ago, according to nationally representative surveys conducted by scientists at Yale University and George Mason University.

Development

Pubmedia stations foresee decline of on-air pledge drives, cite need for new tactics

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With analysis from Richard McPherson

Individual contributions to local public broadcasting stations are the single largest revenue stream coming into public broadcasting. According to CPB’s latest report on system finances, gifts from members and major donors provided $871 million in gross revenues to public radio and television stations in 2013. That pool of money was nearly evenly divided between radio and television. Public television’s share, $439 million, was flat from 2012 revenues; radio’s $432 million was 5 percent higher than 2012. This river of financial support from individual donors is far larger than the $497 million in federal monies that CPB channeled to local stations in 2013.

Development

Knight Foundation grants $750,000 to three public media projects

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DENVER — Three public media projects aimed at developing new audiences, revenue and content will each receive $250,000 from the John S. and James L. Knight Foundation. The grants to the investigative series Frontline, Boston’s WBUR and the Public Media Co. were announced Thursday morning at a Knight breakfast that’s kicking off a CEO symposium sponsored by the Contributor Development Partnership. The event is running concurrent with the Public Media Development & Marketing Conference. “In this day and age we’re competing with Game of Thrones, Candy Crush and Reddit,” said John Bracken, director of journalism and media innovation for Knight, in announcing the support.

Programs/Content

Barriers to newsroom collaborations lower than pubcasters think

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“Neither journalism nor public life will move forward until the public actually rethinks and reinterprets what journalism is: not the science or information of culture, but its poetry and conversation.” — James Carey, “The Mass Media and Democracy,” Journal of International Affairs, June 22, 1993

Since 2009, CPB has provided approximately $23.2 million to establish more than 40 journalism partnerships at public broadcasting stations. These included Project Argo, a collection of topically focused local blogs produced by NPR and 12 public radio stations; and the Association of Independents in Radio’s Localore, a cross-platform radio and television content partnership that paired indie producers with 10 stations. CPB’s investments in nine Local Journalism Centers have been the most ambitious of these initiatives. These collaborations involved 56 public stations of various licensee types and enabled multimedia production across public radio, television and digital platforms.
Many of these collaborative projects operated independently of host stations’ newsrooms, and they departed from the normal broadcast-centered practices and routines to create additional content about specific topics. Public radio distributors and outside journalism organizations have also laid the roadbed for collaborative journalism through projects such as NPR’s State Impact initiative, Public Radio International’s state-accountability series and Public Radio Exchange’s new investigative program, Reveal.

Quick Takes

Wednesday roundup: Forest creates sustainer premiums, Curious George pitches NYC

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• Pubcasting fulfillment company Forest Incentives is launching Forest Music Express, an experimental sustainer premium service for pubmedia stations. The service will allow stations to offer legal music downloads to sustaining members. Forest Incentives is working with major music labels to offer more than 20 million songs to stations, according to a press release. The company has piloted the service with Philadelphia’s WXPN and KPLU in Tacoma, Wash. • PBS Kids’ favorite monkey Curious George is taking on a new role, as New York City’s official family ambassador.

People

Rocky Mountain PBS restructures exec ranks, Fraser heads KMUW-FM and more comings and goings in pubmedia

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Rocky Mountain PBS in Denver has restructured its management team. “It is critical that we have leaders at the helm of our ship who can help shape the future of public media for all of Colorado and beyond,”said Doug Price, c.e.o. of the Rocky Mountain Broadcasting Network, in an announcement. “We have made tremendous strides over the past year with the merger of Rocky Mountain PBS, KUVO jazz public radio and I-News, our public-service journalism team, and I look forward to continued growth and success up ahead.” The organizations joined forces in January 2013. Harris Ravine, network c.o.o., is also now president and general manager of KRMA-TV, one of the network’s five stations. His previous experience includes chairing the board of Twin Cities Public Television in St.

Development

PBS to track behavior of viewers pledging to core-schedule programs

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In an experiment signaling public TV’s resolve to address concerns about the long-term effects of transactional pledging on its donor base, PBS plans to test whether fundraising around regularly scheduled signature series can convert more viewers into loyal members and donors. Though traditional fundraising programs generate more cash for stations, many development professionals believe that pledging around core programs could yield better-quality donors who are committed to public TV’s mission. Stations such as Maryland Public Television and PBS SoCal in Orange County, Calif., have successfully pledged series from PBS’s National Program Service, as well as popular British dramas and comedies acquired from other distributors. Their results prompted PBS to take a deeper dive into the approach. “As we transition from a goal of gross dollars into a broader philosophy of the long-term value of donors, this seemed like a great time to look seriously at best practices with emphasis on sustaining donations,” said Joe Campbell, v.p. of fundraising programming.