Sesame Workshop has received a grade of C and PBS a C+ from the Center for Science in the Public Interest on their marketing of food to children. While that sounds “average,” of 128 firms surveyed more than 95 received a failing grade. The nonprofit group’s Report Card on Food Marketing Policies (PDF) examines whether companies that market food to children have adopted a policy on marketing, and the adequacy of that policy. During research last year the center evaluated several elements of each company’s approach to children, including the strength of its nutrition standards, the scope of media covered by its policies, and definitions for “child-directed” media.

Here’s an interesting video interview from the collegiate News Net Nebraska with longtime pubcaster Ron Hull, a passionate advocate for cultural and historical programming who helped start American Experience. In the interview, Hull recalls his first foray into television. It was in the Army, just after the Korean War armistice was signed in 1953. While stationed in Oklahoma, Hull was approached by a general looking for someone to produce a half-hour show. “He said, ‘What do you know about TV?'” Hull recalled. “I didn’t even have a set.” Hull went to the local library and researched scriptwriting, then called the local TV station.

More than 60 national leaders in education, research, technology, policy and children’s media will meet March 22 and 23 at the Fred Rogers Center in LaTrobe, Pa., to explore using new technologies and media in education. Representing pubcasting at the Fred Forward Conference on Creative Curiosity, New Media and Learning (PDF) will be CPB, the Joan Ganz Cooney Center at Sesame Workshop, PBS and Family Communications Inc., Rogers’ production company that carries on the educational legacy of Mister Rogers.

The Senate yesterday passed the Satellite Television Extension and Localism Act. The Association of Public Television Stations had backed passage of the bill, which was known as the Satellite Home Viewer Update and Reauthorization Act when it passed the House on Dec. 3. The bills allow satellite operators to carry out-of-market network TV station signals for viewers who don’t receive an adequate signal from their nearby stations. In a statement, APTS President Larry Sidman praised Congressional leadership. “Working together on a bipartisan basis with each other and with their counterparts in the House, they have crafted legislation that serves consumers interests.”

WQUB in Quincy, Ill., plans to dismiss its professional on-air staff as of June 1 and turn most of its operations over to WGEM, a commercial radio/TV outlet affilated with NBC. Quincy University, WQUB’s licensee, is reducing its $250k subsidy for the NPR News and music station but doesn’t want to sell it, says Bob Weirather, g.m. “That is not in their mind at all. What we’re trying to do is get more community support for the station.” The station doesn’t qualify for state funding because Quincy is a private university. Last year, it fell out of CPB funding criteria and lost half of its $90,000 Community Service Grant, according to Weirather.

A Google group for pubmedia collaboration has sprung from the ongoing Pubmedia Chat Tweetfests on Monday evenings. Chris Beer, a web developer with WGBH Interactive, created the group to provide room for communication without a 140 character limit, he tells MediaShift. “I’m not particularly attached to the idea of a Google Group or a listserv, I just see a need for more collaboration outside of Monday at 8,” Beer said. “Twitter is a fine medium for getting people talking, but I find it difficult to have a conversation, and I hope something like this can supplement the #pubmedia chat. I haven’t found a place within public media to ask very practical questions around public media projects.

Pasadena’s KPCC hired Madeleine Brand to host a new daily news magazine launching later this spring. The yet-to-be named show will bring a “distinctive Southern California perspective” to local and regional news and launch with a significant online component, according to a KPCC release. Brand, co-host of NPR’s Day to Day until its cancellation last year, “has tremendous intellectual bandwidth, but doesn’t take herself too seriously,” said Bill Davis, KPCC president. The one-hour show will air at 9 a.m. PT, replacing BBC NewsHour. “Even though I’m part British and love the BBC, I think we need a little more California in that 9 am hour, and I’m excited to bring it,” Brand said.

The FCC and National Telecommunications and Information Administration would have four years instead of two to complete a spectrum inventory under a bill okayed by the House Energy and Commerce Committee today, reports Broadcasting & Cable. Rep. Rick Boucher, House Communications and Internet Subcommittee chairman and bill co-sponsor, has said he expects the FCC to wait until after the inventory to request or reclaim spectrum from broadcasters to meet growing demands for mobile device bandwidth. Any spectrum auction would leave pubcasters with a tough decision: Money soon, or frequency opportunities later (Current, Feb. 8).

A “war room” with white boards, dollar amounts and donor name targets helped Detroit Public Television/WTVS close out its 2009 $22 million capital campaign, station v.p. of development Kelley Hamilton revealed at a local nonprofit seminar this week. “In addition to the larger foundations, we had to go to the indigenous population of family foundations, largely unknown,” Board Chair Richard Rassel told Crain’s Detroit Business. To encourage smaller donations, the station provided naming opportunities for everything from a light switch to the COO’s white board, cameras and editorial suites.

The Joint Finance-Appropriations Committee of the Idaho legislature yesterday voted 19-0 to cut only 16 percent of Idaho Public Television’s state funding, according to Associated Press. Gov. Butch Otter had previously sought a four-year total phaseout of funding. More good news: A House proposal would increase tax credits to IPTV and other agencies. “This would give more opportunity for donations, especially at the higher giving level, to see some positive tax credit,” IPTV G.M. Peter Morrill told the Idaho Reporter. The current limit for a tax credit is $100, that would increase to $500. The average gift to IPTV is $90.

CPB has given the PBS NewsHour a $300,000 grant for a Student Reporting Lab project in six schools nationwide, reports Television Broadcast. From last month through January 2011, NewsHour journalists are providing footage, sources and mentors to the students, who will report on three topics. Their work will run on the NewsHour website and YouTube. A statement from NewsHour said the project will “examine how broadband connectivity, open-source platforms, and public media can help to produce an informed and engaged public.”

South Dakota is the latest state threatening cutbacks to pubcasting as part of overall budget tightening. A 2 percent cut to South Dakota Public Broadcasting might mean the loss of matching federal funds next year, according to the Argus Leader. The state budget is expected to run $36 million to $40 million; the Republican-led legislature has proposed $52.6 million in cuts and new revenues. The budget is scheduled to be finished today for consideration by the full Senate and House on Thursday or Friday. Pubcasters nationwide are facing similar cuts in state funding (Current, Jan. 25).

Pubcasters can learn more about Google’s Fiber for Communities during a webinar Wednesday sponsored by American Public Media/Minnesota Public Radio and the National Center for Media Engagement. The project aims to test ultra-high speed broadband networks in one or more locations across the country. Intrigued? Log on at 2 p.m. Eastern to learn how to nominate your community with advice from Minnie Ingersoll, product manager of Google’s Access team; Joanne Hovis, president of Columbia Telecommunications Corporation; Marnie Webb, co-CEO of TechSoup Global; Bernadine Joselyn, Director of Public Policy and Engagement for rural Minnesota’s Blandin Foundation; and Joaquín Alvarado, veep for Digital Innovation for American Public Media.

Minnesota Public Radio has canceled production of In the Loop, a show that migrated from the broadcast airwaves to engage its audience of young adults where they lived–in the realm of on-demand media and social networking web platforms. Hosted by the earnest and talented Jeff Horwich, ITL was smart, off-beat and entertaining. “I always appreciated ITL as a Skunk Works for the sub-Boomer set, full of sparky ‘story slams,’ interactivity and Horwich’s funky but not frivolous news sense,” writes MinnPost media critic David Brauer. Horwich explains as much as he can on this FAQ. Both Horwich and producer Sanden Totten have been reassigned to work on MPR’s Public Insight Network.

“I don’t want to overstate the case, but this could lead to signals going dark,” Allen Harmon, g.m. of WSDE-TV in Duluth, says in this MinnPost report on Minnesota Gov. Tim Pawlenty’s proposal to zero-out funding for public broadcasters in the fiscal year beginning July 1. The governor’s spending plan would cut more than $2 million in general appropriations support for public broadcasting in fiscal 2011 and beyond. It hits Minnesota’s six public TV stations the hardest, eliminating $1.361 million in general-fund appropriations. Community radio stations would lose $387,000; Minnesota Public Radio, $250,000; and, Twin Cities regional cable, $17,000. Pubcasters tell MinnPost media critic David Brauer that the Legacy Amendment funds they’re receiving for arts and cultural programming won’t make up the difference in lost general support.