Penn State Public Broadcasting is now Penn State Public Media, its licensee announced today. “We will continue to operate as a broadcasting service but have expanded to online content development and we wanted our name to reflect that,” said Kate Domico, executive director of public media at the university, which includes WPSU-TV/FM.

The PBS NewsHour  is reassigning its senior journalists to new roles by tapping Gwen Ifill and Judy Woodruff as co-anchors and managing editors of the weeknightly broadcasts. The change, announced today during the Television Critics Association Press Tour in Los Angeles, drops the system of rotating anchor duties among six different NewsHour journalists. It takes effect next month. Jim Lehrer, longtime anchor and co-owner of the show through MacNeil/Lehrer Productions, retains the title of executive editor, but Ifill and Woodruff will lead editorial and strategic planning of PBS’s flagship news show. “Gwen and Judy have been the heart and soul of NewsHour for years,” said Linda Winslow, executive producer, “so it’s wonderful to formalize these new roles and give them an opportunity to provide even more input on the content and direction of the show.”

Threadless, a online company that sells T-shirts with designs voted on by users, is calling for artists to submit designs inspired by NPR and public radio. “We’re all huge fans of NPR and the content they bring to the ears of so many people,” said Threadless CEO Jake Nickell in an NPR press release. “With all of the avid NPR listeners over here at Threadless, the idea of a collaboration between NPR and the Threadless community just made so much sense.” Artists have until August 26 to submit creations for the “My Sound World” challenge, one of several themed challenges that the website hosts.

WBUR licensee Boston University agreed Monday to sell its AM repeater in Yarmouth, Mass., to Langer Broadcasting Group LLC. WBUR entered into the agreement to sell WBUR-AM 1240 to Langer, which plans to flip the station from news to a Portuguese-language format to serve local Portuguese and Brazilian communities. The deal is pending FCC approval, and the sale price was not released. WBUR-AM was the first station on Cape Cod and has been transmitting since 1940. WBUR bought the signal in 1997. Earlier this year, WBUR bought 92.7 FM WMVY, known as mvyradio, from Aritaur Communications. In February, WBUR changed the call sign to WBUA and changed the format from music to news.

Frontline is spending $1.5 million to bolster its ability to manage its news collaborations, which are growing in number as well as importance. Raney Aronson, deputy executive producer, said the investigative showcase will establish a four-person collaboration desk through a three-year, $750,000 grant from the Philadelphia-based Wyncote Foundation. She tapped Frontline’s series budget for matching funds for the desk, which will also concentrate on transmedia efforts. “The way we do journalism has changed,” Aronson told Current. “Frontline is no longer simply a documentary series on a Tuesday night.” More than half of the films and online reports produced by Frontline are done in collaboration with kindred organizations such as the New York Times, NPR, the nonprofit newsroom ProPublica and, more recently, Spanish-language network Univision.

In anticipation of PBS’s appearance this week at the annual Television Critics Association Press Tour in Beverly Hills, Calif., The Associated Press distributed a July 29 story looking at PBS Chief Programmer Beth Hoppe’s ongoing work to cast it as network instead of a public service. As writer David Bauder notes, “There’s a difference between waiting to see what work producers will offer you and actively going out with some of your own ideas.” Hoppe has done that, as well as “tried to make PBS more topical,” with an examination of guns in America that ran a month after the Newtown, Conn.,

Alabama Public Radio will eliminate Public Radio International shows from its schedule, dropping This American Life and The World, reports Tuscaloosanews.com. Director Elizabeth Brock said the decision was based in part on budget concerns. APR will fill the gaps left in its schedule by adding Radiolab and an additional hour of All Things Considered.

The Truth, a podcast of fictional stories whose segments have aired on national pubradio programs, met its fundraising goal for a second 10-episode season.

Michelle Obama is kicking off a special event hosted by Wisconsin Public Television this morning. Appearing in a pre-recorded video, the first lady is welcoming children and parents to the network’s 15th annual PBS Kids Get Up and Go! Day. The event promotes family-friendly ideas on how to stay active, healthy and enjoy the outdoors. “Hi everyone! I’m so proud of all of you young people for joining in with Wisconsin PBS to get up and go,” Obama says in the 30-second greeting. Her own “Let’s Move!” initiative also encourages kids to be more physically active and eat healthy foods.

President Obama's five nominees to the CPB Board were approved Thursday night by the U.S. Senate.

WLAE in New Orleans dropped PBS programming as of Aug. 1. General Manager Ron Yager told Current that the decision to forego PBS membership saves the station around $130,000 annually, allowing it to invest in local productions. As an overlap station, WLAE’s lineup of network fare had been limited by its use of the PBS Program Differentiation Plan (PDP). The primary PBS station in the market, community-licensed WYES, continues to air the full national schedule, although for the next month fans of the PBS NewsHour may have trouble finding the weeknightly broadcast. WLAE and its board first considered dropping PBS affiliation three years ago, when the station lost $270,000 in annual state funding.

American Public Media’s Marketplace introduced a new brand identity aimed at building awareness of its programs among audiences across broadcast and digital platforms. The July 29 roll-out coincided with relaunch of Marketplace.org as a fully responsive, mobile-friendly website. A logo resembling both a stock chart and the letter “M” establishes a shared visual identity for all of Marketplace‘s program strands. The new tagline, “Between economics and life” is to be the centerpiece of a consumer-oriented advertising campaign aimed at readers of The Economist, the Wall Street Journal, LA Times and Fast Company. A second campaign will launch later this year.