Author: Michael Arnold
Opinion: It’s time for public radio to reclaim its educational identity
In a post-CPB world, embracing our original purpose as a “school of the sky” is not nostalgia — it is strategy.‘This Old House’ can help public radio connect with more listeners
Service-oriented programs that help solve real-world problems can make a real impact in building audience trust and loyalty.To succeed in fundraising, public radio needs new research about its audiences
A lot about media has changed since the ’90s. Unfortunately, our core ideas about why listeners give to public radio haven't.Responsibility for building trust in local stations starts at the top
When managers of news organizations state partisan views in public, it raises important questions about the appearance of bias.Public radio needs more weekend hits, and fast
With the current weekend powerhouses getting on in years, it's time for some new programs that can build audience.What makes a crossover hit for public radio?
Crossover appeal plays a vital role in public radio’s growth. Many of our best programs — including the top daily newsmagazines — ...
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