Development
To succeed in fundraising, public radio needs new research about its audiences
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A lot about media has changed since the ’90s. Unfortunately, our core ideas about why listeners give to public radio haven’t.
Ethics
Responsibility for building trust in local stations starts at the top
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When managers of news organizations state partisan views in public, it raises important questions about the appearance of bias.
Programs/Content
Public radio needs more weekend hits, and fast
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With the current weekend powerhouses getting on in years, it’s time for some new programs that can build audience.