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PTV Weekend proposal by Lawrence Grossman, 1997
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In May 1997, former PBS President Lawrence K. Grossman put forth results of a study backed by the Markle Foundation. He proposed a compromise on corporate support: Public TV would be permitted to raise needed production money by selling on-air advertising two nights a week. James A. Fellows examined the issues in an analysis published by the fledgling Hartford Gunn Institute. Current also carried several news stories on the project’s origins. Current’s June 23, 1997, issue described the PTV Weekend (a.k.a. P2) proposal and featured a debate on the experiment between two station leaders.