Programs/Content

‘Anything could go wrong’: A longtime programming exec remembers the tightrope act of producing pledge specials

By Larry Rifkin, Former Executive VP for Programming (Connecticut Public Television) | October 14, 2021

“In working with musical artists, I learned that egos are enormous, and concerns are varied and unpredictable,” writes Larry Rifkin in his new memoir, “No Dead Air: Career Reflections From the TV Executive Who Saved Barney the Dinosaur From Extinction.”