Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
WGBH’s veteran radio/TV head Marita Rivero to depart in June
Marita Rivero, vice president and general manager for radio and television at producing powerhouse WGBH, is stepping down after nearly 30 years ...By Dru SeftonApril 12, 2013WJFF manager resigns after public controversy
The top station official at WJFF-FM, community radio in Jeffersonville, N.Y., has resigned following a public protest over his management style, reports ...By Dru SeftonApril 12, 2013WGBH’s Accessible Media center waives theater captioning fees
The Carl and Ruth Shapiro Family National Center for Accessible Media (NCAM) at WGBH in Boston is permanently waiving license fees for ...By Dru SeftonApril 11, 2013Benefits to multicasting pledge: new and lapsed donors respond
After 16 months on the air, WQED-TV’s all-pledge multicast Showcase channel is steadily bringing in donations of around $16,000 a month for ...By Dru SeftonApril 11, 2013James Muhammad to take helm at Lakeshore Public Media
The new president and c.e.o. of dual licensee Lakeshore Public Media in Merrillville, Ind., is James Muhammad, currently director of radio services ...By Dru SeftonApril 11, 2013‘Impact Playbook’ from BAVC helps track media engagement
The Bay Area Video Coalition, the San Francisco-based group that seeks to inspire social change by empowering media makers, just released a ...By Dru SeftonApril 11, 2013PBS FY14 draft budget has $11M content hike, no dues increase, thanks to income influx
PBS’s year-to-date financial results show a net income of $22 million instead of the estimated $100,000 net loss anticipated in its fiscal ...By Dru SeftonApril 11, 2013Microsoft mulls dropping Sesame interactive games
Microsoft is considering ending its Sesame Street interactive videogame series, the Wall Street Journal is reporting. The newspaper’s Digits blog cites unnamed sources as saying demand ...By Dru SeftonApril 10, 2013Aereo prompts two networks to consider dropping over-the-air signals
Upstart television streamer Aereo “quite possibly” could bring down broadcast television, according to Fortune magazine. The service, which sells subscription access to broadcast ...By Dru SeftonApril 10, 2013WGBH gets almost $2 million from CPB to develop PBS LearningMedia assets
CPB is granting nearly $2 million to WGBH in Boston to expand middle-school math content available through PBS LearningMedia, pubcasting’s free online ...By Dru SeftonApril 9, 2013PubTV manager Pruess lands top spot at WQPT-TV in Moline, Ill.
Veteran pubcaster Mary Pruess, who resigned her position as president and general manager of WNIT-TV in South Bend, Ind., in October 2012, ...By Dru SeftonApril 9, 2013And the pubradio brackets winner is . . .
Despite some impressive social-media cheerleading by several worthy competitors, the winner of KPCC’s Public Radio Brackets is This American Life. More than participants 50,000 ...By Dru SeftonApril 8, 2013Repacking complications loom following broadcast spectrum auctions
Many broadcasters may be in for “unpleasant repacking surprises” following the FCC’s upcoming spectrum auctions, writes Washington, D.C., telecom lawyer Michael Berg ...By Dru SeftonApril 8, 2013Few ‘Magic Moments’ in March pledge
Pledge results reported by public TV stations from recently concluded on-air fundraisers were down 20 percent to 25 percent from the March ...By Dru SeftonApril 5, 2013Tough reality for PBS: Roadshow audience doesn’t flow easily into Market Warriors
PBS has ended production of Market Warriors, the Monday-night series that was a lynchpin in its strategy to hold on to viewers of Antiques Roadshow, the ...By Dru SeftonApril 4, 2013