Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
Knight Foundation grants $750,000 to three public media projects
DENVER — Three public media projects aimed at developing new audiences, revenue and content will each receive $250,000 from the John S. ...By Dru SeftonJuly 10, 2014Wednesday roundup: Forest creates sustainer premiums, Curious George pitches NYC
• Pubcasting fulfillment company Forest Incentives is launching Forest Music Express, an experimental sustainer premium service for pubmedia stations. The service will allow stations ...By Dru SeftonJuly 9, 2014Rocky Mountain PBS restructures exec ranks, Fraser heads KMUW-FM and more comings and goings in ...
Rocky Mountain PBS in Denver has restructured its management team. “It is critical that we have leaders at the helm of our ship ...By Dru SeftonJuly 8, 2014PBS to track behavior of viewers pledging to core-schedule programs
In an experiment signaling public TV’s resolve to address concerns about the long-term effects of transactional pledging on its donor base, PBS ...By Dru SeftonJuly 7, 2014WCNY in Syracuse, N.Y., cuts seven from staff
WCNY in Syracuse, N.Y., has laid off seven employees in a staff restructuring. “We are being prudent as we grow,” station President ...By Dru SeftonJuly 1, 2014Supreme Court declines to review ban on political ads on public TV
The Supreme Court rejected a request Monday from the Minority Television Project (MTVP), licensee of public TV station KMTP in San Francisco, ...By Dru SeftonJune 30, 2014Friday roundup: PRX enlists Jacapps for station apps; FCC divulges data on interference
Plus: an interview with the creator of Vicious, and a boost for Reading Rainbow from Seth MacFarlane.By Dru SeftonJune 27, 2014New Hampshire Public Radio acquiring small classical station WCNH-FM
New Hampshire Public Radio is purchasing WCNH-FM, a 250-watt classical station that has been broadcasting from the state network’s Concord studios for ...By Dru SeftonJune 25, 2014Frontline receives nearly $6 million in two grants
Frontline, public television’s investigative news showcase, announced two major donations Wednesday, including the largest grant from individuals in its 30-year history. Most of ...By Dru SeftonJune 25, 2014WGBH’s Taylor leaves imprint on kids’ content, Gilbert to exit Marketplace, and more comings and goings ...
Kate Taylor, an influential children’s media executive and producer at WGBH, is leaving public broadcasting in July after 42 years. Taylor joined ...By Dru SeftonJune 25, 2014University licensee trims Arizona Public Media by $2M over five years
Arizona Public Media will lose $2 million in support from its university licensee over the next five years starting July 1. Over that ...By Dru SeftonJune 24, 2014Peg + Cat + Sesame = Daytime Creative Emmys for PBS, topping networks
Longtime favorite Sesame Street took six statuettes, and the new PBS Kids animated series Peg + Cat, three.By Dru SeftonJune 23, 2014Friday roundup: Hollywood Squares gets W.Va. treatment; dogs invade WBUR
• Peter Marshall, host of TV’s Hollywood Squares from 1966-81, is returning to his home state of West Virginia this week to tape four ...By Dru SeftonJune 20, 2014Expanded budget buoys plans for PBS’s revamped development division
Betsy Gerdeman, who took over as senior vice president of PBS Development in February, is busy rebuilding that staff while focusing on ...By Dru SeftonJune 19, 2014WETA to create subsidiary for transfer of PBS NewsHour ownership
WETA’s board of trustees unanimously authorized the transfer, which does not involve any cash, at a June 17 meeting in Arlington, Va.By Dru SeftonJune 18, 2014