Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
Unwelcome competition in Delmarva
Pubcasters on Maryland’s Delmarva Peninsula are not rolling out the welcome wagon for their newest neighbor, WRAU 88.3 in Ocean City, a ...By Dru SeftonJuly 27, 2010UNC-TV lays down its press shield
Is a public TV station licensed to a state university system an agency of the state if a legislative ...By Dru SeftonJuly 26, 2010Carrots on CSG menu: Rules may favor TV mergers, limits on website ads
The incentives ranging from $500,000 to $1.5 million per station could give an extra push to CPB’s ongoing matchmaking efforts.By Dru SeftonJuly 6, 2010Veterans’ welcome home morphed from doc to project to movement
Wisconsin Public Television’s LZ Lambeau “welcome home” outreach for Vietnam veterans and their supporters last month was judged so successful that pubcasters ...By Dru SeftonJune 7, 2010PBS entrusts key funding job to good friend of its president
Such hires push a hot-button issue: Public broadcasting’s commitment to diversify its largely white male corps of decision-makers.By Dru SeftonMay 3, 2010KWBU in Waco shutting down by June 1
Citing an impending $400,000 budget shortfall, PBS affiliate KWBU in Waco, Texas, is ending its broadcast at the end of May, according ...By Dru SeftonApril 27, 2010Incentives for ‘diversity, innovation’ come with big CPB grant to PBS
CPB and PBS are completing an agreement that may lead to the agency’s first annual grants for the PBS National Program Service ...By Dru SeftonApril 19, 2010Next PBS chief content officer rules all content — as long as it’s on-air
After starting the process to hire a new chief content officer, PBS has reduced the purview of the job.By Dru SeftonApril 13, 2010PBS won’t raise dues income again next year; Kerger warns it may lose capabilities and ...
Paula Kerger wants public TV stations to know that the combination of flat station dues, dwindling resources and balanced budgets may be ...By Dru SeftonApril 5, 2010For NewsHour, one staff is stronger than two
They busted down newsroom walls, adding some space but much more humanity, doubling the number of desks, adding new editing stations and ...By Dru SeftonJanuary 11, 2010‘Tent-poles’ ahead
PBS is raising tent-poles to reinvigorate its primetime lineup. Over the next one to three years, it will shrink down a number ...By Dru SeftonDecember 14, 2009Congress allots $25 million ‘stabilization’ aid to stations
The number was a compromise between the House’s $40 million figure and the Senate’s $10 million.By Dru SeftonDecember 14, 2009Burns barnstorms a year-plus for National Parks
Ken Burns’s 4-year-old daughter Olivia eats her meals atop a U.S. map so she can track her father. The documentarian has been ...By Dru SeftonOctober 13, 2009‘Sloppiness,’ not wrongdoing, led to probe, says WNET chair
The leadership of WNET said a federal investigation into the station’s use of federal grants totaling almost $13 million is wrapping up, ...By Dru SeftonSeptember 25, 2009In Pittsburgh, members come first in credits
Viewers like you — by name — have literally moved to the front of the line in underwriting credits at WQED in ...By Dru SeftonSeptember 8, 2009