Wisconsin Public Radio cuts staff, will end shows to reduce deficit

Exterior view of Vilas Communication Hall at the University of Wisconsin–Madison, a large concrete and brick academic building with a cantilevered upper floor and tall vertical windows, partially obscured by leafy trees.

Wisconsin Public Radio announced Friday that it is laying off employees and ending production of four programs to address a budget deficit.

The station will stop producing three nationally distributed shows: To the Best of Our Knowledge, Zorba Paster on Your Health and BETA. It is also ending University of the Air, a show that airs statewide.

Sarah Ashworth, Wisconsin Public Radio director
Ashworth

WPR did not disclose how many employees it is laying off in the announcement posted on its website. Citing an anonymous source, a WPR news article posted Friday reported that the station is cutting 15 full-time positions and leaving several vacancies unfilled. The station has not responded to Current’s request for details about the cuts.

“We’re saddened to say goodbye to these valued colleagues and shows that have been an important part of our recent history,” says Sarah Ashworth, WPR director, in the announcement. “This is a difficult decision and WPR must prioritize its capacity to provide what no other media outlet can: unique Wisconsin content from a decidedly Wisconsin point of view.”

The announcement also cited “pressures around state and federal funding” faced by public radio nationally. Other stations have pointed to those factors when announcing layoffs in recent months, including NJ PBS, GBH in Boston and Kentucky’s Louisville Public Media.

WPR did not share details about the size of its deficit in its announcement. Its weekly average audience declined 12.4% from fiscal years 2023 to 2024, according to a state budget request submitted in September 2024, mirroring national trends. Meanwhile, its total number of donors declined 3.8%, though total membership revenue increased slightly.

  1. Jeff Krall 23 June, 2025 at 20:27 Reply

    Frankly I’m delighted that there may actually be less tax dollars spent on Wisconsin public radio. First of all it helps to reduce taxes that hard working people in the private sector are forced to give up. Secondly and perhaps most important it will reduce the overall amount of left wing liberal propaganda that is usually mischaracterized as the “Wisconsin” way of thinking.

  2. Cathe Rosenberg 4 August, 2025 at 20:17 Reply

    THANKS for producing the Dr Zorba show all these years. Sad to see it go but grateful for what we had. It was always timely and entertaining.

    Cathe Rosenberg KPBX Spokane subscriber

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