How can public media stations do a better job of meeting donors and prospects where they are with the right messages and at the right time? In this Current webinar, “Focus on Digital Fundraising,” panelists with marketing experience inside and outside of public media discuss how to use social media, email, text messaging, paid digital advertising and analytics to improve donor acquisition and retention. The conversation features Melanie Coulson, executive director for member station services at Greater Public; Yoonhyung Lee, senior VP of M+R; and Jamie Siegel, director, eCRM & digital marketing at Chicago Public Media. Watch the full webinar and download the slides.