Public Media Platform, a digital content-distribution system, is piloting a WordPress plugin that it hopes will expand the number of public media organizations using the platform to add content to their websites.
The plugin, developed with the Institute for Nonprofit News, will give stations that use WordPress as a content management system the ability to pull content from the PMP as well as upload their own material to it. Twin Cities Public Television has signed on to pilot the plugin starting this summer, and PMP is seeking more stations to test it further.
“We see a great deal of promise in the idea that stations like us can create content once — and then easily manage the syndication and distribution to many partners using this single tool,” said John Daenzer, TPT’s vice president for digital, in a statement.
The PMP is operated by a nonprofit founded by NPR, PBS, Public Radio Exchange, Public Radio International and American Public Media. Tools for sharing content via the PMP are also available to stations using Drupal and NPR’s Core Publisher.