Latest members of Texas Public Radio? Dogs, cats and a sloth
At Texas Public Radio, “basic pet memberships cost $60, the same as basic human memberships,” according to the San Antonio Express-News. And so far, the new tactic is paying off. Of 617 new memberships, 126, or about 20 percent, are pets. That’s outselling a new children’s membership five to one.
Pet members receive a “TPaRf” scarf and small bowl or rope toy. And a pet social event is also in the planning.
Comments that do not follow our commenting policy will be removed.
Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.